The proper name of the area in both Dutch and English is "Holland". "Holland" is a part of the Netherlands. "Holland" is informally used in English and other languages‚ including sometimes the Dutch language itself‚ to mean the whole of the modern country of the Netherlands.[1] (This example of pars pro toto or synecdoche is similar to the tendency to refer to the United Kingdom as "England".).[4][5] The people of Holland are referred to as "Hollanders" in both Dutch and English. Today this refers
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university of portsmouth | | |The marketing plan of the Coca-Cola Company | |Principles of Operation & Marketing Management | | | |Hemis Number: 632162
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‘Strategic Cost Management and the Value Chain’ Every business‚ whether it be a production or service entity has an underlying goal in maximizing revenue whilst keeping the costs of sales low‚ inevitably to increase profits from year to year. American Professor Michael Porter developed a concept called the value chain‚ hence creating value chain analysis. A value chain can be defined as‚ the linked set of value-creating activities beginning with basic raw material sources through
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial airlines in the United States in
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Real Time Business Intelligence at Continental Airlines 1. Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is Normally described? Explain your answer. Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers. The data warehouse initial
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Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set‚ Janet Wejman‚ the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months‚ she faced a dilemma relating to the airline’s information technology outsourcing agreement with
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Machael Porter’s Value Chain SUPPORT ACTIVITIES Support activities assist the primary activities in helping the organisation achieve its competitive advantage. They include: Procurement: This department must source raw materials for the business and obtain the best price for doing so. The challenge for procurement is to obtain the best possible quality available (on the market) for their budget. Technology development: The use of technology to obtain a competitive advantage is very important
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Value Chain Analysis Inbound Logistic 1. Farm : Coffee Bean begins at the farm on coffee trees. After trees are planted‚ it takes between one and three years for the trees to bear coffee "cherries". Than the farmer will harvest the coffee trees to get cherries. After that‚ they will use coffee mills to process the product from cherry to bean. 2. Exporter : The coffee export process varied greatly depending on origin country and buyer. In some countries‚ beans were exported through government
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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