working for Continental Airlines in the year 1994. It’s unfortunate that the above description couldn’t be rightly called an exaggeration of how awful Continental’s situation was at that time because it actually accurately depicts it. Founded over more than 80 years ago as Verney Speedlines‚ Continental’s pioneers Walter T. Varney and his partner Louis Mueller would probably turn in their graves if they ever lived to see the state that their creation is in. Most would look at Continental and would
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Organizational Change Models and Change Strategies Martin H. Pham Amberton University To remain competitive in today’s economy companies must be ready to manage organizational change effectively and efficiently. With the pace of change continually increasing‚ everyone is affected by change. Organizational change models are used to assist in reorganizing and/or restricting a company. There are many change models that exist
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been hard for Continental AG before 1995. They have been losing money due to their high manufacturing costs and not able to compete against big competitors. Von Grunberg was appointed as new CEO in 1991 and has implemented several changes for the continuity of Continental AG and growth. Cutting labor costs by shifting manufacturing processes to low labor cost countries and restructuring the organizational strategy through innovation and differentiation has been are the main changes implemented.
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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case case Continental Airlines: One Company’s Flight to Success In the last decade‚ Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy‚ realized diminished performance culminating in a $613 million loss in 1994‚ and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years‚ employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in
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Does the organizational design of this corporation help or hinder it in achieving its organizational goals? Continental Airlines utilizes a divisional structure relative to the management of its various entities. This structural design is due to the complex nature of the aviation industry as well as the autonomy required in operating a twenty-four hour a day‚ seven day per week worldwide business. In my opinion‚ the structural design of this organization with the exception of Continental Express
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Continental Airlines Memo To: Lawrence Kellner From: Date: Re: The purpose of this memorandum is to address the profitability issues at Continental Airlines and to estimate the costs for 2009 to forecast the future outlook of the company. To address these issues‚ I used regression analysis to observe what effect the 11% reduction in flying capacity would have on the firm’s future operating costs. I also used the results from the regression analysis to verify the costs that‚ if reduced
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sure that the right talent is the right place. * Stakeholder Support: I would communicate with those involved in the business‚ and ensure that they are part of the decision-making process. * Organizational Change: Establish new terms and conditions for employment and make structural changes to run with a smaller team. Once the strategic direction of the business is set‚ the team needs to be shaped to implement the plan. * Cost Containment Initiative: Focus on cost reductions‚ quality
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Continental airlines case The biggest challenge that the continental Airlines is grappling with is with regards to their operational efficiency. Their previous decision of oursourcing key functions like reservations‚ payroll and EDS were causing a delay in flow of information thus hindering data based decision making in the company. Most decision thus were being made not by what data said but by the “hunch” or “intuition” which often proved wrong. Lack of real time data‚ complex system of booking
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PAPER ON ORGANIZATIONAL STRATEGIES AND CHANGE AMAL ALTAF MOHAMMAD ALI JINNAH UNIVERSITY ABSTRACT The purpose of this research is to summarize several strategies and describe how these strategies can help bring about changes in an organization. The authors show how different strategies can be used for successful implementation of change process. The article compares the four level strategies‚ namely functional level strategy‚ business level strategy‚ corporate level strategy and global
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