Ariel Kramer Summary Frank Lorenzo‚ in 1986‚ owned one of the largest airline networks in the world. From a small investment in Texas International Airlines‚ after restructuring it and bringing the company to profitability‚ Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise‚ Lorenzo took Continental into bankruptcy. This process caused a walkout by many union workers‚ so Lorenzo replaced strikers with
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hinder it in achieving its organizational goals? Continental Airlines utilizes a divisional structure relative to the management of its various entities. This structural design is due to the complex nature of the aviation industry as well as the autonomy required in operating a twenty-four hour a day‚ seven day per week worldwide business. In my opinion‚ the structural design of this organization with the exception of Continental Express and Continental Micronesia can really not be structured in any
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working for Continental Airlines in the year 1994. It’s unfortunate that the above description couldn’t be rightly called an exaggeration of how awful Continental’s situation was at that time because it actually accurately depicts it. Founded over more than 80 years ago as Verney Speedlines‚ Continental’s pioneers Walter T. Varney and his partner Louis Mueller would probably turn in their graves if they ever lived to see the state that their creation is in. Most would look at Continental and would
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Continental Airlines Storytelling Workshops Definition Development of line managers’ ability to cast corporate strategy as a story boosts emotional engagement of managers and staff. Company Profiled Industry: Airlines FY2005 Sales: US$11.2 Billion Headquarters: Houston‚ Tex. Applicability This practice may be of interest if any of the following are true: Our internal messaging is bland or fails to engage our employees. Our managers are uncomfortable or ineffective in appealing to employees’ emotional
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Information technology is an emerging form of management and operating technique that is vital to many organizations and institutions. The purpose of information technology and the management of its systems were implemented as a primary task of supporting decision makers with the help of proficient data bases and storage capabilities. Thus‚ Information Systems are often looked upon as efficient and essential in the commercial world‚ especially within the United States. However‚ a great number
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial airlines in the United States in
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Real Time Business Intelligence at Continental Airlines 1. Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is Normally described? Explain your answer. Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers. The data warehouse initial
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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United and Continental merge to create world’s biggest airline United and Continental Said to Agree to Merge United is buying Continental‚ and the combined company will keep the United name and be based in Chicago. Jeffery A. Smisek‚ Continental’s chief executive‚ would run the company. If the deal wins antitrust approval‚ the merged airline would replace Delta Air Lines as the top carrier. WORLD’S BIGGEST AIRLINES * 1 - American Airlines * 2 - United Airlines * 3 - Delta Air Lines
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