Case Study: Continental Airlines Q.1. What is the business benefit of the Call Miner system? Provide some additional example beyond those discussed in the case? To provide better service and market analysis successfully in an increasingly complex and information-rich society‚ company must need to use technology. There are several business benefit of this technology. Technology such as CallMiner has different kind of benefit in different areas such as sales and marketing‚ customer service etc
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Assignment 4 Case 7.2 Revenue Recognition Associated with Frequent Flier Miles Continental Airlines: Revenue is deferred and recognized when transportation is provided • Revenue is realized‚ and earned. The carrier has performed its duty‚ the service has been preformed. The amount of the claim is known AMR (American): Revenue is deferred and recognized over the period approximating mileage credits are used • Because there is no actual way of knowing when/if mileage will be used‚ it is not
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working for Continental Airlines in the year 1994. It’s unfortunate that the above description couldn’t be rightly called an exaggeration of how awful Continental’s situation was at that time because it actually accurately depicts it. Founded over more than 80 years ago as Verney Speedlines‚ Continental’s pioneers Walter T. Varney and his partner Louis Mueller would probably turn in their graves if they ever lived to see the state that their creation is in. Most would look at Continental and would
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Continental Airlines Storytelling Workshops Definition Development of line managers’ ability to cast corporate strategy as a story boosts emotional engagement of managers and staff. Company Profiled Industry: Airlines FY2005 Sales: US$11.2 Billion Headquarters: Houston‚ Tex. Applicability This practice may be of interest if any of the following are true: Our internal messaging is bland or fails to engage our employees. Our managers are uncomfortable or ineffective in appealing to employees’ emotional
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ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao‚ St. John’s University‚ Jamaica‚ NY‚ USA Robert J. Mockler‚ St. John’s University‚ Jamaica‚ NY‚ USA Dorothy G. Dologite‚ Baruch College‚ New York‚ NY‚ USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years‚ airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However‚ when
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Information technology is an emerging form of management and operating technique that is vital to many organizations and institutions. The purpose of information technology and the management of its systems were implemented as a primary task of supporting decision makers with the help of proficient data bases and storage capabilities. Thus‚ Information Systems are often looked upon as efficient and essential in the commercial world‚ especially within the United States. However‚ a great number
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Real Time Business Intelligence at Continental Airlines 1. Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is Normally described? Explain your answer. Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers. The data warehouse initial
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complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial airlines in the United States in
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set‚ Janet Wejman‚ the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months‚ she faced a dilemma relating to the airline’s information technology outsourcing agreement with
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