Southwest Airlines‚ Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent‚ on-time departures Low cost fares‚ only 2 types of fares per root No seats assigned‚ no meals Point-to-point roots Higher equipment initialization‚ shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They’re Moonies basically. That’s the way
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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market can be put into various segments all with different needs. The wrong products were applied to the wrong segments and this led to customer dissatisfaction. 3) Unsuitable aircrafts. Recent aircraft acquisitions by Kenya Airways saw them take delivery of the Embraer aircrafts which are small and do not have enough cargo capacity that their market demands. 4) Competitors As Kenya airways continued experiencing these problems‚ its competitors moved in by taking advantages of its weak
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Lecture 6: Science‚ Technology and Imperialism I. Science‚ Technology and Justifications for Colonization A. The “civilizing” mission justification for European conquest and dominance in 19th century empire-building paternalistic notion that it is the European’s “duty” to better the situation of the native who was not as “civilized” bring peace and order to areas where there are wars‚ constant conflict Europeans considered themselves to be best qualified for this mission because
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Contents Foreword 2 Mission statement 2 Vision statement 3 Strategy statement 3 Internal analysis 8 Corporate structure 8 Key figures on Continental AG 9 Major products and services 9 External analysis - PEST(LE) analysis 10 Demographic segment: 10 Sociocultural segments 10 Political/Legal segment 10 Technological 11 Economical segment 11 Global segment 11 Industry analysis – Porter’s Five forces 11 SWOT analysis 12 Strength 12 Weaknesses 14 Opportunities 15 Threats 17 SWOT Chart 18 Conclusion 20
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EVALUATION OF VIRGIN GROUP ACCORDING TO THE 7-S MODEL. According to Waterman and others‚ 7-s model is a framework for change identifying seven key factors that adversely affect change in an organization. Virgin Group can be analyzed according to this model as follows: 1. STAFF The staff of Virgin Group is highly motivated. Richard Branson‚ the owner of the group serves as a good example to the employees as he leads by example by not living an extravagant life which may make the employees
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Air Canada Takes Off with Maintenix Case Study Questions 1. What problems does Air Canada hope that Maintenix will solve? Air Canada’s old legacy systems were not able to interact with one another or with the finance and inventory systems. The inefficiencies of these systems were costing the airline engineers’ time and money that could have been used on maintaining planes. 2. How does Maintenix improve operational efficiency and decision-making? The Maintenix information
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European Airline Industry – Strategies for the New Millennium European Airline Industry – Strategies for the New Millennium Debarshi Datta‚ Analyst‚ Airline Vertical with Subham L. Chakravarty‚ Asst. Manager‚ Airline Vertical This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring‚ along with the implementation of modern IT systems as an effective tool in the struggle for survival. SkyTECH
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A discussion on the pricing strategy for foreign corporations in China ---taking an example of IKEA Name: Juyan Wang (Joyce) Class: PS 06-01 Tutor: Stephen Ashworth Date: 2014-8-25 A discussion on the pricing strategy for foreign corporations in China---taking an example of IKEA Abstract IKEA‚ as one of the most valuable brands in the world remained far ahead of its competitors because of its particular business management in European and American market.
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Data Tech‚ Inc. 2 Determine whether Jeff should give greater priority to a smaller facility with possibility of expansion or more into a larger facility immediately. According to Sliwinski and Gabryelczyk‚ facility management is a customer-oriented complete service‚ covering the comprehensive decision-making principles for optimum planning‚ usage and adaption of buildings
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