Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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Hospitality Industry Knowledge 1. List six sources of current industry information: - Media: Such as newspapers‚ television‚ magazines and radio. The media publicises current information‚ trends developing and any government initiatives. - Customers: By doing customer questionnaires this can inform enterprises as to what they need to improve‚ as well as which staff are working well. - Information services: For example the Australian Bureau of Statistics and Tourism NSW (all these services
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Current issues in the hospitality industry Introduction: What are the main issues in hospitality industry? The issues were discussed at the last meeting of International Society __________(ISSC). Asking from the guest their shortage‚ they gave some problems necessary for them. Main part: Capital available‚ Emerging market‚ Technology‚ Travel permit residence. Capital available: Capital provides asset liquidity and enables the development of new hotels. Increasing institutional investment
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How is Globalization impacting the hospitality industry? 1: Educating workers around the world: Due to globalization‚ managers and employees of hospitality industry are able to learn about the different cultures‚ people‚ religions and other different prospects of life. Globalization also helps them to understand what importance of humanity is. Racism is still a part of some people but due to globalization it is getting hidden. 2: Multilingual services: Due to globalization more and more people
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Assignment 1 Burger‚ J (10406400) VDS 355 B.Consumer Science Hospitality Management 05 March 2013 Assignment 1 by J Burger Assignment handed in partial fulfillment of the requirements for VDS 355 Hospitality Management Department of Consumer Science 05 March 2013 TABLE OF CONTENT 1. INTRODUCTION………………………………………………………………………..1 2. ADVERTISEMENT……………………………………………………………………...2 3.1. WHERE AND HOW I WILL ADVERTISE…………………………………….3 3. SOUTH AFRICAN LEGISLATION……………………………………………………4
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Service jobs now account for around three quarters of all jobs in the UK‚ with retail and hospitality alone providing nearly five million jobs (Hospitality Training Foundation‚ 2003; University of Warwick‚ 2004). Organization in the hospitality industry vary enormously‚ ranging from first class and luxury hotels providing extravagant‚ full 24-hour service to the more homely comforts of a bed and breakfast establishment; from fast food restaurants to Michelin starred restaurant. In turn‚ the jobs
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difference between team members and leaders. A head server is a good example of a formally appointed team within a restaurant. Power may be delegated to this server from management.” (Hotelmule‚ 2008) Part 1: A) Structure of teams in tourism and hospitality: * Hirearchial – “In this type of
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Programme: Higher National Diploma (HND) in Hospitality Management Unit Title and Number: Finance in the Hospitality Industry (Unit 2) QCF Level: 4 Table of Contents INTRODUCTION: .................................................................................................................. 3 P 1.1 .................................................................................................................................................. 3 P 1.2 ....................
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www.hlst.ltsn.ac.uk/johlste Finding the Hospitality Industry Paul Slattery (paul.slattery@drkw.com) Dresdner Kleinwort Wasserstein 20 Fenchurch Street‚ London‚ UK. DOI:10.3794/johlste.11.7 Journal of Hospitality‚ Leisure‚ Sport and Tourism Education Abstract Some academics from the UK have published a conception of hospitality‚ which they argue is the basis for the understanding of the hospitality industry and for teaching and research in hospitality management (Brotherton‚ 1999; Lashley‚ 2000;
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controlled manner keeping the policies of the organisation in regards. HOSPITALITY INDUSTRY The hospitality and leisure industry embrace a broad category of sectors and businesses like lodging and restaurants‚ theme parks‚ sports and leisure and gaming‚ in addition‚ it also includes the travel industry. This industry is of several billions and relies on the accessibility of leisure time and disposable income. This industry works on the basis of customer confidence and business sentiment and is
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