An Interim Project Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market
Premium Drinking water Water Bottled water
SWOT Analysis of Bisleri 1. Strength:- The strength of Bisleri are as follows:- a. Pioneer of packaged drinking water:- Bisleri is the pioneer of the packaged drinking water segment‚ so whenever one refers to the packaged drinking water the first name that comes is mind is of Bisleri. So popularity of Bisleri in packaged drinking water segment is very high as it is the pioneer of the packaged drinking water. Eg:- whenever a customer wants to buy an packaged drinking water the first name that
Premium Water
Bisleri - Marketing Strategy Sanjib Dutta "Old cola rivals Coke and Pepsi are discovering there is more money in water than coloured water. Things are warming up in the Rs 10 billion bottled-drinking water market and competitors‚ including Parle ’s Ramesh Chauhanjace the threat of a whitewash." - Business Today‚ September 16‚ 2001. The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand-Bisleri. Bisleri
Premium Coca-Cola Water Soft drink
and Outputs 5 Transformation Examples: 5 INTRODUCTION TO COMPANY 7 BACKGROUND HISTORY 8 PURIFICATION PROCESS 9 PURIFICATION PROCESS DIAGRAM 10 BOTTLING PROCESS 11 BOTTLING PROCESS DIAGRAM 12 TRANSFORMATION MODEL OF BISLERI 14 TRANSFORMATION PROCESS OF BISLERI 15 INTRODUCTION The Transformation Process All operations produce products and services by changing inputs into outputs. They do this by using the ‘input-transformation-output’ process. In other words‚ operations are processes
Premium Bottled water Water purification Water
Introduction-Company Profile Overview Today‚ the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style‚ quality and passion are clearly seen in its brands‚ the casual United Colors of Benetton‚ the glamour oriented Sisley‚ the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6‚000 contemporary stores around the world offers high quality customer
Premium
Background of the study The problem of the conducted research is about the company’s sales monitoring and inventory system. Keeping records of sales and inventories manually are the current method used by the company. Due to this current method of inventory system‚ the company has encountered several problems regarding the monitoring and stocks checking. KONEK.COM management once said‚ “Manual method is very hassle and time consuming process of inventory. It has many drawbacks as there are many
Premium Mobile phone Small business Business
showing‚ the frequency of consuming the bisleri product. Sl No Particulars No of respondents Percentage 1 Yes 70 70% 2 No 30 30% TOTAL 100 100% SOURCE: PRIMARY DATA ANALYSIS: From the above table depicts that‚ 70% of customers are frequently consuming bisleri‚ whereas 30% of customers are not consuming bisleri GRAPH 4.3 Graph showing the frequency of consuming the bisleri. SOURCE: TABLE.3 INFERENCE: 70% of customers consume bisleri frequently. Table-4
Premium Customer Physical attractiveness Good
NUST BUSINESS SCHOOL Research Paper Title of the topic: Economic Survey and Consumer Analysis Subject Coordinator: Mr. Imran Said Group Members: Ann-ul-Huda Bostan Muhammad Manzoor Zain Hassan Durrani Class: BBA 2K8 – C Course Title: Micro Economics Date: January 19th‚ 2009 At U-Fone “It’s all about U” Acknowledgements We are indebted and grateful to Almighty Allah who gave us knowledge‚ motivation and strength for the completion
Free Mobile phone GSM Cellular network
TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
Premium Sampling Retailing Scientific method
model The black box model shows the interaction of stimuli‚ consumer characteristics‚ decision process and consumer responses.[3] It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people).[4] The black box model is related to the black box theory ofbehaviourism‚ where the focus is not set on the processes inside a consumer‚ but the relationbetween the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the
Premium Carbonated water Soft drink Coca-Cola