PGDM-RMM (2009-11) Institute for Technology and Management Global Leadership Center Kharghar‚ Navi Mumbai MARKET RESEARCH REPORT Influence of reference groups on spending patterns among college students : SUBMITTED TO: SUBMITTEDBY PROF. (Mrs.) SHELJA JOSE KURUVILLA Group No. 7 Manoj Theng (21) Silky Rungta (23) Sreejit Nair (25) Shekhar Ghosh (38) Shubhankar Otta (39) Nikita Jain (42) 1 TABLE OF CONTENTS CONTENTS 1 FRONT MATTER 1.1 COVER 1.2 ABSTRACTS 1.3 KEYWORDS 2. MAIN BODY
Premium Consumption Student Sociology
Consumer Behavior Topic 10 Personal Influence: Reference Group and Opinion Leadership Reference Groups – use other people as a frame of reference. Primary groups are intimate‚ face-to-face such as family and peer groups. Informal primary groups include family and peer groups. Formal groups are highly defined in structure‚ interact frequently‚ such a school groups‚ business groups and work groups. Primary groups are more important to you. Secondary groups are seen less frequently. Informal
Premium Sociology Diffusion of innovations Opinion leadership
Consumer Behaviour Topic 10 Group Influence on the Purchasing Decision Consumers belong to or admire many different groups and are often influenced in their purchase decisions by a desire to be accepted by others. One form of group that has a definite impact on consumer behaviour is the reference group. A reference group is “an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations‚ aspirations‚ or behaviour.” Reference groups have
Premium Sociology Opinion leadership Diffusion of innovations
CHAPTER 10 NOTES GROUP: A group may be defined as two or more people who interact to accomplish either individual or mutual goals. It types are as follows: 1) Intimate Group: Two or more persons who do any task or work together whether they are interested or not. 2) Formal Group: A group of large no. of people who are learning or performing a same task because of their own interest. 3) One-Sided Grouping: It is a type of group in which an individual consumer observes the appearance
Premium Family Marriage
Methodology for the Analysis of Solid Waste (SWA-Tool) User Version Project: SWA-Tool‚ Development of a Methodological Tool to Enhance the Precision & Comparability of Solid Waste Analysis Data Program: 5th Framework Program‚ EU Project Coordinator: iC consulenten ZT GmbH‚ Austria Contractors: iC consulenten ZT GmbH Austria City Council of Vienna‚ MA 48 Austria Technical University Berlin Germany University of Northumbria UK Gruppo Impresa Finance
Free Sampling Sample size Waste management
Consumer Behaviour & Reference Group Essay Name: - Student No.: - Southampton Solent There are various different influences on whether we buy a product or not and this is called consumer behaviour. Consumer behaviour “is about people‚ or more accurately‚ the systematic study of their behaviour patterns in a marketing context” (Keith Williams 1983). Reference groups are a major part of the influential jigsaw. A reference group is “A person or group of people that significantly influences
Premium Maslow's hierarchy of needs Motivation
Marketing and Reference Groups All the groups that contribute to the buying behavior of a consumer are known as reference groups. (Bhasin 2010) Consumers may use products or brands to associate with or try to become part of a group e.g. people may feel they need to wear Nike or Adidas to feel part of a fitness group or the gym demonstrated by Vroom with behavior modification. They look at what people in the particular reference group look at and consume and conform to the criteria to make their
Premium Brand Marketing Advertising
Formal Reference Groups People in a secondary or formal group interact on a less personal level than in a primary group‚ and their relationships are temporary rather than long lasting. Since secondary groups are established to perform functions‚ people’s roles are more interchangeable. Formal Virtual Group or Community: web based consumer group. • EBay: a virtual community‚ where goods and services are exchanged for money. • The pressure to outbid the competition. Formal Work Groups: individuals
Premium Social groups Identity Sociology
research studies reference groups as a source of brand associations‚ linked to peoples’ mental representation of self needs. This is conceptualized at an aggregate level in terms of self-brand connections. Reference Groups: Social groups that are important to a consumer and against which he/she compares himself/herself. * Member group: a reference group to which an individual belongs * Aspiration Group: A reference group to which an individual wishes to belong * Consumers use others as
Premium Marketing Brand Sociology
Punjabi 1 Chandini Punjabi Professor Gene Dichiara Consumer Groups: Generation X Integrated Marketing Communications October 30‚ 2012. Not too old‚ Nor too young Consumer groups has always been an important issue in the understanding of consumer behavior. Studies of these Groups go from demographics to psychographics analyzing their attitudes‚ feelings‚ their ways of thinking and behavior about products‚ marketing of
Premium Generation X Demographics United States Census Bureau