[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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Title of article: “The relationship between customer loyalty and customer satisfaction.” Reference of article: John‚ T.‚ Bowen‚ & Shiang‚ Lih.‚ Chen. (2001). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management‚ 13(5)‚ pp. 213-217. Type of article: Scholarly_ research based article. SUMMARY The research is mainly conducted to identify and implement those factors in “hotel” that help to increase “customer
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Confirmation of Briefing 3 2.0 Situation Analysis 3 2.1 Market Size and Major Competitors 3 2.2 Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and
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Introduction This article is describing about the raising of market share for smart phones and devices from Xiao Mi which is originated from China. Xiao Mi is in the IT industry and it was founded in 6th April 2010‚ they started producing and release smart phones in August 2011.This article describes the tactics and strategies that are being used by Xiao mi in order to break the stranglehold of Apple and Samsung devices and becoming one of the top five powerhouse. Xiao Mi’s marketing’s concept has
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Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking and acting among
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commercials? Answer The communication process involves encoding‚ channel and decoding messages from sender to receiver. Encoding is the process of putting a message from our mind into a form that can be sent to another person. Channel is the method by which the communication travels from the source or sender to receiver. Decoding is the process of interpreting messages. As you read and make sense of the words in this paragraph‚ you are participating in the communication process. You are decoding
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Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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Introduction The purpose of this essay is to look at the Marketing Communications Mix‚ clearly define the meaning of each type and show how Coca Cola‚ one of the biggest brands on the global market‚ utilises each method. Belch‚ E. and Belch A. describe Integrated Marketing Communications as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide
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MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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most dogs. Such a characteristic is communication with humans. Undoubtedly wolves‚ dogs‚ and other species such as orangutans show communication to some extent. Communication is vital for the survival of the individual and the species‚ especially if they are social species living in groups. Without the ability to communicate‚ the animals would not be able to form social groups‚ hunting groups and/or other activities where communication is necessary. Communication is a crucial trait for dogs specifically
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