High-Tech‚ Low-Involvement: Changing Consumers’ Search for Information The internet has made it significantly easier for consumers to conduct an information search during the consumer decision-making process. Almost every household owns a computer and has access to the internet. This makes the internet highly accessible‚ hence information search is fast and convenient. From the case study‚ Grace wanted to buy a toaster and it has became a priority for her. Buying a toaster used to be a
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Motivation is basically about the desire of one to achieve something as motivation act as a force that pushes us towards performing an actionand finally bringing us the achievement.For example‚ when we are thirsty‚ we will go get a glass of water to quench our thirst. Here‚ quenching our thirst is set as our motivation and the act of getting a glass of water to drink is the performing action. This shows us that motivation is what causes us to act. Hence‚ motivation can also be said as a process that
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marks ) ANSWER FOR Q2. Definition Of Motivation Motivation is defined as the incentive that is given for inspiration to accomplish something. Motivation can persuade someone to think a certain way or a drive that moves them to do a certain thing.Definitions of motivation abound. One thing these definitions have in common is the inclusion of words such as "desire"‚ "want"‚ "wishes"‚"aim"‚"goals"‚ "needs"‚ and" incentives". Luthan (1998) defines motivation as‚ "a process that starts with a physiological
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What is motivation? Motivation is a desire to achieve a goal‚ combined with the energy to work towards that goal. Students who are motivated have a desire to undertake their study and complete the requirements of their course. Are you a motivated student? Being a motivated student doesn’t mean you are always excited or fully committed to your study‚ but it does mean you will complete the tasks set for you even when assignments or practicals are difficult‚ or seem uninteresting. Positive and negative
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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for which motivation is a key factor. A motivated workforce results in a job being done excellently which can therefore yield higher profits for the company. This illustrates why motivation is considered to be highly important and most companies are trying to focus on how to get their employees motivated. In addition‚ motivation is also important because it has a strong positive effect on job performance which increases self efficacy and therefore leads to a job well done. Motivation can be achieved
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1 MEANING OF MOTIVATION Motivation has been variously defined by scholars‚ usually one or more of these words are include in the definition: desires‚ wants‚ aims‚ goals‚ drims‚ motives and incentives. “Motivation” is a Latin word‚ meaning “to move”. Human motives are internalized goals within individuals. As Berelson and Steiver state: “A motive is an inner state that energizes‚ activates or moves and directs or channels behaviour toward goals”. Definition of motivation “According
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employees’ leadermember exchanges‚ psychological need satisfaction (i.e.‚ satisfaction of autonomy‚ competence‚ and relatedness needs)‚ autonomous motivation‚ and attitudinal outcomes. We posit that high-quality leader-member exchanges facilitate satisfaction of employees’ fundamental psychological needs‚ which‚ in turn‚ enhance autonomous motivation and outcomes. Results for 283 working professionals supported this notion. Structural equation modeling indicated that the employee’s perception of
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Motivation is any internal or external process‚ which is involved in prompting and terminating behaviour. All our instinctive responses are reflexes‚ whereas all our intended activities involve motivation. But one’s motivation cannot be observed directly. It is inferred from the behaviour of the being.Motivation is a driving state; it is also a behaviour encouragement state within the individual. Motivation directs the behaviour towards a goal. It is thus an inner everlasting condition of the being
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1) Various managerial techniques used to motivate people Motivation is the act of stimulating someone or oneself to get a desired course of action‚ to push the right button to get a desired result. Motivation has been shown to have roots in physiological‚ behavioral‚ cognitive‚ and social areas. Various managerial techniques used to motivate people A) Monetary or financial incentives Monetary incentives are offered in terms of money. Such incentives provide more cash or
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