comfort their consumers‚ and entice them to depend on their brand. One writer proposes “More often than not‚ the technique they chose to create such comfort was through nostalgic advertising (Boyle‚ as cited in Merchant‚ A.‚ Latour‚ K.‚ Ford‚ J.B.‚ & Latour‚ M.S.‚ 2013). The Kal Kan ad appeals to pet owners by convincing them there is a great need to care for their aging pets‚ of which they have spent
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Mintel reveals consumer trends for 2011 While consumers are still reeling from the aftershock created by the global economic crisis‚ lessons have been learnt‚ behaviours changed and consumer adaptability has created a new way of life. With that in mind‚ Mintel predicts nine key consumer trends for the year ahead‚ examining how long term behaviour has been implicated. In 2011‚ consumers are living for the long term with attitudes inspired by a changed value set. Alexandra Smith‚ Global Trends Analyst
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------------------------------------------------- Consumer Protection Act‚ 1986 Consumer Protection Act‚ 1986 is an act of Parliament of India enacted in 1986 to protect interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith. Citation : Act No. 68 of 1986 Enacted by : PARLIAMENT OF INDIA Date commenced : 24 December
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(8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region of
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Throughout this assignment I shall discuss how I have developed my self-awareness through dis-closure‚ feedback and reflection. “Being self-aware enables us to identify our strengths and also those areas that can be developed” (R Ashmore & D Banks 2000 p47)‚ self-awareness is continually being developed through the reflection of our life experiences. Reflection of my life experiences has given me the opportunity to become more aware of my strengths and weaknesses through being honest and the
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Consumer awareness at school level The consumption patterns are changing fast and children today are very clear on their choices regarding food‚ clothing‚ cosmetics or accessories. Parents are increasingly permitting their children to take decisions when shopping. It then becomes very important for children to check details before buying products. THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues
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INTRODUCTION COSMETICS What is a cosmetic? The literal meaning of cosmetics as defined by The Oxford English Dictionary is “Having power to adorn‚ embellish or beautify (esp. the complexion)”. What we learn from this definition is that: cosmetics are superficial rather than therapeutic agents. Their work is to beautify‚ promote attractiveness‚ cleanse‚ or alter the appearance without affecting the body’s structure. Cosmetics include a huge range of products such as Lotions Skin creams Face
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Consumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat‚ Ph.D. Assistant Professor Hesham El –Sayed El - Emam‚ Ph.D. Assistant Professor Department of Tourism and Hospitality‚ Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However‚ this might not be the case. Not every consumer
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1 etc. come under economy brands. Carbolic brands include Lifebuoy and Nima bath soap. Over the years‚ the "popular ’ segment has witnessed rapid growth and has been the category driver. Consumers shift from the premium segment as and when they see better value in the popular category. At the same time‚ consumers upgrade from the economy segment due to increased in tune with the increasing disposable incomes in both urban and rural areas. As a result‚ the industry has witnessed a fifteen percent growth
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ARE THE CONSUMER PROTECTION LEGISLATION EFFICACIOUS ENOUGH TO PROTECT THE CONSUMER RIGHTS IN PAKISTAN OR ELSE A NATIONAL STRATEGY IS NEEDED TO EVOKE MASSIVE AWARENESS‚ ENSURE IMPLEMENTATION OF EXISTING LAWS‚ APPORTION LIABILITIES AND PROTECT OUR CONSUMER? CONSUMER PROTECTION LEGISTATION IN PAKISTAN “Governments should develop or maintain a strong consumer protection policy‚ taking into account the guidelines and relevant international agreements. In so doing‚ each Government should set its own
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