& P2 P1 - Present a brief overview of your initial business idea to the group. You must address the following: What is the name of the business‚ its logo and slogan? What type of business is it? Where will it be located? What are your unique selling points? What sort of person would be a customer? You need to produce a Powerpoint with 5 slides to act as a background to your presentation. a. The first slide should state the business name‚ logo‚ slogan and perhaps one or more visual images
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gather the same information‚ IE: surverys. The information that gets housed after a customer purchases something is crucial in marketing strategies and production strategies. A company like Kodak could figure out which product is selling a lot of which is not selling and ramp up production or cut don production. Kodak could also market to specific age groups or specific regions with the information they gather from purchases. An entity would be a customers name‚ and the attributes would be
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service Haier tries to replicate its domestic success overseas‚ it faces enormous challenges—everything from learning the preferences of new customers to managing its growing foreign operations In the United States‚ it has established a beachhead by selling niche products under the Haier brand name through The Home Depot‚ Sears‚ and Wal-Mart‚ but its biggest test will come when it tries to sell more mainstream home appliances. Our purpose in exporting is to establish a brand reputation overseas Many
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Sale of new common stock 50‚000 Cash sales 75‚000 57‚000 Total receipts 200‚650 192‚150 Total Available Cash 220‚650 212‚150 Less: Disbursements Purchases of inventory 171‚000 106‚200 Operating expenses 15‚000 15‚000 Selling and administrative expenses 10‚150 10‚150 Equipment purchase 19‚000 Dividends 20‚000 Total disbursements 196‚150 170‚350 Excess (deficiency of available cash over disbursements) 24‚500 41‚800 Financing
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Differentiation tools There are a lot of different differentiation tools that a company can use. These differentiation tools are used to distinguish yourself from other company’s. Company’s can make use for example product differentiation‚ service differentiation‚ personnel differentiation‚ image differentiation and channel differentiation. Product differentiation: This is the product of a company. Company’s can vary there products very much here. For example you can vary in shapes‚ but
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To fulfill the requirements of the business leader assignment‚ I interviewed Mr. Matt Onofrio¬¬ (Co-owner‚ President and COO) of GT Midwest (GT). As a mid-size distributor‚ GT provides industrial supplies and fabricated parts to customers in such industries as aerospace‚ agriculture‚ and transportation. Through this interview experience‚ I gained an understanding of an employee-owned company structure‚ learned how a mid-size distributor competes in a commodity based business‚ and realized why Mr
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The selection discusses some of the stereotypes of used-car dealer and how Joe Boum‚ the owner of J & J Automotive Sales deals with this kind of situation. The stereotypes result to bad reputation of the car dealership. Joe has been working so hard to develop the customer’s trust but at the end‚ he still failed to deal with it. Stereotype is define as a generalization or assumptions that people make about the characteristic in a group of people based on experience‚ knowledge‚ rumors or image
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the best ways to make the stock look attractive‚ potential for impulse purchasing and our own experience and expectations as customers” (p. 40). There are some common elements which affect the way shops are designed which can help or thwart the selling environment. Fleming (2007) suggests that firstly‚ in a browsing or self-selection environment‚ most people prefer to circulate in a clockwise direction and some customers may leave prematurely if they feel they are being “influenced” to circulate
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the exact product/service to get maximum profit and for the long life of the company. However‚ the case states three important questions needed to be answered in order for the founders to reach a desirable figure of $25 million and prevent it from selling. Question1: How could Burt’s Bees establish its presence in such a crowded market? Answer: According to my analysis‚ Burt’s Bees has achieved a remarkable position in the market with its unusual product. This means that
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feel if they wish to reduce revenue losses due to channel conflict and cannibalization they should slim down certain aspects of their company. As Lonely Planet is currently operating they are selling hard copy books through their website and retail resellers. Along with this they have also started selling their guides as e-books for the Kindle. This poses the threat of both channel conflict and cannibalization. In order to stay competitive with other guide book company’s they will have to reduce
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