"Consultative selling" Essays and Research Papers

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    Customer Profitability

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    because "each dollar or revenue does not contribute equally to net income." Difference in customer profitability can arise from many differences- 1.) Revenue difference- difference in price charged per unit to different customer‚ differences in the selling volume levels across the customer etc. 2.) Difference in cost – this difference arises from the way customers use company’s resources. 3.) Difference in distributive channels 4.) Difference in customer service level The key features of analysis

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    · What is the most important customer benefit stressed on this site? The site stresses discounts and savings on their products‚ implying that shopping with Amazon will help customers get the best value for their money. · How does the company try to create a relationship with its customers? What evidence of enhanced customer value do you see? Based on what you see‚ rate their success on a scale of 1 - 5. The company’s website saves customer preferences and past purchase categories and interests

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    Calyx & Corolla Case

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    She also market flowers to corporate clients and succeed in promotional tie-ins‚ and developed promotional programs. Based on those above‚ she found opportunities with upscale retailers Strength: Market & Concept This is a unique concept of selling fresh flowers by mail in a $9 billion retail flower and plant sales with a rate of 7.7% growth in the U.S. This concept also gains competitive advantages through efficient distribution‚ which was key to the flower industry. C&C could deliver roses

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    Cemex Case Write-up Cemex and the Low Income Construction Market * Cemex’s target market in Mexico does not realize their dream home‚ while they can afford it. * Cemex’s revenue comes from big-ticket/large scale customers‚ middle- and upper-income individuals‚ and low income/do-it-yourself homebuilder customers. The sales for low-income customers only drop 10-20% during 1994 Mexico crisis. And Cemex see large market potential in low-income customers market. Thus‚ Cemex’s target market

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    Case Study of Week 9

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    Case Study of week 9 Part A Answer: Analysis of the template is most suitable for Kinkead. The reason is based on the case‚ electricity meters (EM)‚ power tools (EI) products for customers to perform the same basic function. So their alternatives‚ so it needs to calculate a sales combined variances template‚ template B did not provide this data. Part B Answer: According to the relationship between the BCG matrix‚ analysis of market share and market growth. First‚ for the EM 499 286 According

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    pick n pay

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    and product‚ and those largely focused on improving efficiency such as replenishment and store operations. The “One Pick n Pay” initiative ties these together to ensure that the business works well as a unified whole. Strategic priority: Grow selling space ahead of the market There is substantial competition for retail space both within South Africa and in other African markets. Ensuring that Pick n Pay increases its overall share of trading space over the long term is an important strategic

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    Establish rapport and relationship with customer and express a genuine interest in customer needs and requirements to enhance customer commitment‚ trust and credibility of store and to build return customer base a) Under the headings provided‚ list five qualities that a customer in your store may be looking for. Personal • cleanliness • tidiness • friendly manner • smile • interest/empathy Professional • product knowledge • speaking tone • listening skills • professional store culture

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    foundation that will make a lifelong customer? Here are four “ethics questions” that may help in establishing this kind of relationship. 1. Does my decision affect anyone else besides myself and the bottom line? If a salesperson reports selling more item that he/she actually sold‚ or induces customers to “load up” on products during a promotion period‚ it is a type of cheating that affects many people in adverse ways. One must consider the effect of one’s decision on the company‚ the

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    Case Study: Mobilink

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    cell sites. By increasing the number of cell sites Mobilink will gain more customers and would be able to keep its existing customers happy. 2. Reduce the Load on Network To reduce the load on network‚ first thing Mobilink needs to do is to slop selling

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    Table of Contents Introduction Statement of the Problem Theoretical Framework Conceptual Framework Significance of the Study Scope and Delimitation of the Study Definition of Terms Introduction Information Technology has brought different changes in the environment especially in the growth of advanced technology. Modern technology is used by many companies and other business establishment either private / public in order to benefit the advantages that it brings to businesses.

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