Conglomerates & Franchises By Emily Chui & Benjamin Chu Let’s Define: Conglomerate- a large business that is made of different kinds of companies Franchise- the right or license granted to an individual or group to market a company’s goods or services in a particular territory; also : a business granted such a right or license Let’s Simplify: Conglomerate- a company that owns other smaller companies Franchise- a business that is part of a single chain; can be owned corporately or privately
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Diversification is a good way to increase profits‚ create more value or reduce market risks from having only one or few product lines. As such‚ different companies diversify for various reasons‚ and therefore‚ diversification can be either related or unrelated. However‚ not all the companies succeed when choosing diversification as part of their corporate strategy. Like everything else‚ diversification does come with its ups and downs. Diversification can be beneficial‚ but probably up to a certain
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SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES MARKETING MANAGEMENT PROF V.V Ramasastry “Research Paper- Diversification leads to success?” Submitted By- Anil -15
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9. 10. 11. CASE STUDY: Globalization at General Electric (GE) This case explores General Electric’s quest to become the number 1 or 2 company globally in every business in which it participates. General Electric‚ the largest industrial conglomerate in America‚ produces a range of goods and services including home appliances‚ jet engines‚ power generators‚ medical equipment‚ and television broadcasting. Over 40 percent of its revenues today come from international sales‚ and it is expected
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Diversification Strategies in the Global Retailing Industry: Essays on the Dimensions and Performance Implications DISSERTATION of the University of St. Gallen‚ School of Management‚ Economics‚ Law‚ Social Sciences and International Affairs to obtain the title of Doctor of Philosophy in Management submitted by Timo Sohl from Germany Approved on the application of Prof. Dr. Thomas Rudolph and Prof. Dr. Günter Müller-Stewens Dissertation no. 3987 Difo-Druck GmbH‚ Bamberg 2012
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2 Literature Review 2.1 Type of entry mode For the sake of expanding sales‚ acquiring resources and minimizing risks‚ domestic firms commenced to engage in international business‚ which contains many factors such as marketing objectives‚ strategic reasons‚ behavior motivations or economic rationales in the process (Peng‚ 2006). For domestic firms‚ foreign market is far different from their own countries’‚ thus it is vital for these firms to choose an appropriate mode to enter foreign market.
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Ecomagination: Driving Sustainable Growth for GE This case is about US-based diversified conglomerate General Electric Company (GE) and its environmental initiative Ecomagination that was launched in mid-2005. Through this initiative‚ the company invested liberally in renewable energy and cleaner technologies. It also promoted energy-efficient Ecomagination products through its marketing campaigns. Besides‚ the company set targets for reducing its greenhouse gas emissions and for increasing the
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The PepsiCo‚ Inc.(PEP) was founded in 1965 and is a global food‚ snack and beverage company that encompasses over 22 brands within Pepsi Cola‚ Lay’s‚ Gatorade‚ Tropicana and Quaker Oats and are a vital player in the beverages and foods industry. Their primary sector is based on consumer goods and the company employs approximately 297‚000 people and $60B in revenue. Currently‚ the Chief Executive Officer (CEO) of PepsiCo is Indra K. Nooyi and its headquarters is located in Purchase‚ NY. On 19
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4. Entry Mode Screening: Ultimately‚ the favored option for Krispy Kreme Doughnuts Inc. to penetrate into Singapore’s target market is the direct investment entry mode. Direct investment entails the firm undertaking the target product marketing task its self. This includes practices such as developing contracts‚ market research‚ target product marketing‚ handling legal issues and documentation and pricing. Direct investment‚ serves as an umbrella term for a number of entirely more specific examples
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Banking laws amendment bill 2011 The salient features of the Bill are as follows: • To enable banking companies to issue preference shares subject to regulatory guidelines by the RBI; • To increase the cap on restrictions on voting rights; • To create a Depositor Education and Awareness Fund by utilizing the inoperative deposit accounts; • To provide prior approval of RBI for acquisition of 5% or more of shares or voting rights in a banking company by any person and empowering RBI to
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