Cognitive Dissonance -This occurs when there is a difference between people’s stated attitudes and their behaviour. It specifically refers to our emotional discomfort resulting from this discrepancy. -This happens all the time! I might dislike someone but be polite to their faces- is that bad? -Sometimes the situational factors are more influential than our attitudes Evaluation of the tricomponent theory -A well known study into thse issues of whether our stated attitudes are consistent with
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beliefs‚ and attitude clash with the decisions you make. Usually when someone’s beliefs or actions conflict with their beliefs cause the dissonance. Leon Festinger became aware of cognitive dissonance and made a theory to demonstrate it. He also hypothesized two ways to reduce cognitive dissonance‚ and for some people it helps them regain psychological balance. Therefore‚ interest in cognitive dissonance has increased‚ due to the rising research in different fields including in education‚ because it
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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Physical Cognitive Dissonance The story begins with two respectable men taking a stroll. One of them‚ a man named Enfield‚ relates to his relative‚ a prosecutor named Utterson‚ an encounter he had had some months ago with an evil looking man named Hyde. The man had trampled a little girl he ran into on the street. Enfield‚ along with several people on the street‚ took an immediate and overpowering dislike of Hyde’s sinister appearance. After the incident‚ Hyde enters a building and subsequently
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Shrek Shrek is an animation and adventure film‚ released in 2001. Like most films Shrek opens with the iconic beginning ‘Once upon a time…’ which leads viewers to believe the film will have a traditional approach. In the next scene the fairytale book is slammed shut. Then this green ugly ogre named Shrek appears. Thus suggesting that this film is not tradition but unconventional. Shrek the ugly ogre is a friendly beast that rescues the princess from the evil prince. Shrek is an unconventional character
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Shrek the movie Essay Shrek is a big green ogre who lives alone in the woods. He is feared by all the people in the land of Duloc. When the ruler of Duloc‚ Lord Farquaad commands all the fairy-tale beings to live in the woods‚ Shrek loses his peaceful life in the swamp. He sets out with his new friend Donkey to find Lord Farquaad and convince him to remove all the fairy-tale beings back where there belong. Lord Farquaad
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Festinger (1957) describes cognitive dissonance as the internal need for consistency between beliefs‚ attitudes‚ behaviors and actions also known as cognitions. When cognitions are misaligned a dissonance is created and human nature warrants the restoration of a harmonious balance. In order to shift this paradigm‚ we either accept our current situation as justification for our actions‚ change our beliefs to match our actions or ignore the information that directly conflicts with existing beliefs. Information
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AP Language October 5‚ 2012 Shrek Rhetorical Analysis Essay People have always watched fairytales at a very young age‚ growing up to believe in them. Some watched them to obtain some kind illusion‚ for pure entertainment‚ and others for the sake of love. However‚ not every fairytale has a purpose of giving us an illusion‚ of entertaining us‚ or making us believe in love. Shrek is not a typical fairytale. Even though many people see Shrek along with other fairytales as any other
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Professor. Russell English -100 11 April 2016 The Semiotic Analysis of a Shrek Shrek-Animated Movie was released on April 22‚ 2001 In the Animated Movie Shrek. Who is an ogre named Shrek has a lonely life gets shattered by evil characters who invade their place. This movie shows that how there are many people out there that are being judged by their
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common with a strong‚ brave‚ handsome man? The heroes Odysseus and Shrek have a lot of similarities and differences. Odysseus and Shrek both want to go back home to their normal life‚ but they have different motives for their journey and have very different personalities. Odysseus and Shrek both want to go home to their normal life to save their home. Odysseus is coming home from the Trojan War and faces many difficulties on the way. Shrek is on a journey to save his home and rescue a princess‚ and faces
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