1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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The Depression Anxiety and Stress Scale (DASS): The study of Validity and Reliability Ahmet AKIN* Bayram ÇET‹N** Abstract This study investigated the validity and reliability of the Turkish version of the Depression Anxiety Stress Scale (DASS). The sample of the study consisted of 590 university students‚ 121 English teachers and 136 emotionally disturbed individuals who sought treatment in various clinics and counseling centers. Factor loadings of the scale ranged from .39 to .88. Findings
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Analyzing Tests and Scales within Adhd CHILDREN Testing is the process of measuring variables by means of device or procedure designed to obtain a sample of behavior‚ when assessing the information that you have gathered the main purpose is to collect data which will educate you on the tools used for testing‚ interviews‚ case studies‚ behavioral observation‚ and specially designed apparatus and measurements. Testing should be conducted in an unbiased manner. Scales are considered to be rigorous
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Bilingual Education Attitudes Survey theorizes that items in the survey have a strong correlation‚ which demonstrates evidence for construct validity. Measuring both the convergent and discriminant validity supports this theory because in Table 1‚ there is a very strong positive correlation between the first administration (r= .91) and a strong positive correlation with the second administration (r= .86)‚ in relation to the previously validated bilingual education scale. Moreover‚ when analyzing
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Approaches to the Analysis of Survey Data March 2001 The University of Reading Statistical Services Centre Biometrics Advisory and Support Service to DFID © 2001 Statistical Services Centre‚ The University of Reading‚ UK Contents 1. Preparing for the Analysis 5 1.1 Introduction 5 1.2 Data Types 6 1.3 Data Structure 7 1.4 Stages of Analysis 9 1.5 Population Description as the Major Objective 11 1.6 Comparison as the Major Objective
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Dear ladies and gentlemen‚ I am a member of the Brazilian Government and we believe that large scale development should be allowed in the Amazon rainforest and I am going to give you our reasons in this speech. Firstly we know that the tourism industry is one of the country’s biggest employers‚ involving one in every eleven workers. It contributes an estimated 8 percent to the country’s GDP. In the rainforest quite a substantial amount of developments will be to do with tourism therefore making
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expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And which product line
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Sample Customer Satisfaction Survey Are you looking for a sample customer satisfaction survey from which you could choose several questions to include in your research project? Before you choose specific questions or even a sample customer satisfaction survey‚ you should already have an excellent idea what information you are looking for‚ and should have already taken Steps 1 and 2 in the marketing research process. Relationship-based customer satisfaction research‚ often simply referred
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International Journal of Civil Engineering Research Volume 1‚ Number 1 (2010)‚ pp. 45–54 © Research India Publications http://www.irphouse.com/ijcer.htm Analysis of Road Accidents on National Highway-5: An Indian Scenario N.V. Subba Rao1‚ K. Durga Rani2 and S. Rama Krishna Rao3 2 Regional Transport Authority‚ Hyderabad‚ India Associate Professor‚ Civil Engineering Dept.‚ Andhra University‚ India 3 Professor‚ Civil Engineering Dept.‚ Andhra University‚ India Abstract 1 Road accidents
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Confidentiality of Health Information‚ HIT 109 Research Project Number: 40903400 In the American Medical Associations or AMA website under the‚ “ AMA Code of Medical Ethics‚ Opinion 5.07” a number of important issues are discussed regarding the confidentiality of medical records on computers. The information in computers is a vital point when it comes to confidentiality and the issues discussed are used to in order to maintain‚ organized and ensure the confidentiality of medical information. I
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