of this study is to obtain a deeper understanding of the impact of celebrity endorsers in online retailing leading to purchasing decisions and behavioral intentions of online shopping consumers in the online retailing related websites. Particularly‚ this research examines whether a celebrity endorser adds value to the brand equity of internet retailing‚ and to what degree celebrities can impact online shopping consumers’ purchasing decision and how does negative celebrity attributes influence consumers’
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Issues Relating to Online Grocery Shopping Vera Jones B.Sc. (Hons) Accounting – Digital Economy Module 2009‚ Level 5 |Keywords: Online grocery shopping‚ consumer attitudes‚ shopping experience | Introduction According to Mintel (2009)‚ the UK online grocery market has more than doubled in value during the years 2005-09‚ influenced by factors such as increased broadband penetration‚ faster connection speeds‚ increases in
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Exploring Online Consumer Behaviors John A. Smith and Jane L. Doe Liberty University Exploring Online Consumer Behaviors The overall objective of this research was to document people’s reactions‚ attitudes‚ motivations‚ and behaviors that have affected online purchasing behaviors. The World Wide Web has been accessible to the public now for over twenty years. It came upon the world and exploded in popularity like few things have done in the history of the world. The purpose of this research
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Introduction The advantages of online shopping are numerous. It truly can be quite a good way to grab some deals‚ without having to actually invest several hours roaming around a local mall. The advantages of online shopping are many. These days’ individuals are more and more confident of the inherent safety of stores they’ve known like Target stores online‚ for example. Previously‚ many men and women had been reluctant to type their credit card information into an Internet form‚ thinking that they
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INTRODUCTION 1. BACKGROUND OF STUDY Product catalogs are basically created to provide manufacturers and suppliers‚ with a platform to present their products and services efficiently to the online audience. These product catalogs are fast gaining popularity as they are the most cost-effective medium of advertising online‚ besides being one of the most successful. However‚ just displaying a product catalog would not help a business sell its products and services. It has to be attractive‚ with organized
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Online food ordering app Name College Course Tutor Date Online food ordering application Literature Review Online food ordering is one of the various services in e-commerce where a shop offers it customer access to interactive menus of the meals they are offering so that the customers can place orders (Loshin &Murphy‚ 1997). This is done through a website that is available to the customer over the internet on their personal computers or mobile phones. Just like ordering other consumer goods
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ONLINE BUSINESS Introduction Social media is used to connect to other people‚ search through web and as an instrument of entertainment. Aside from these‚ the most important feature of social media is to use it as a business‚ they called it online business. Online business is often assumed by internet marketers that all business is done online by using internet as a medium for marketing products and services. People engage in this kind of business because it is convenient to use and a way for
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Problem Based on the research and study of the proponents‚ they found out that Splurk Tee is having difficulties in their method of marketing the products and how people order online. These are the main problems that the proponents found out: * Splurk Tee is just using Facebook to market and promote their products online and the products is only limited to the followers of their Facebook page. * The accuracy of the people ordering the product is low since they only use text messaging.
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Going into a Store verses Online Shopping Going into a Store verses Online Shopping When comparing two different ways of shopping most people do not even think about‚ they do both and not even realize it. In today’s society people shop while at work‚ after work and on the weekends‚ whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend
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16#%%# Building an Online Grocery Business: The Case of asda.com Irene Yousept‚ University of Newcastle upon Tyne Business School‚ UK Feng Li‚ University of Newcastle upon Tyne Business School‚ UK EXECUTIVE SUMMARY This paper uses the case of ASDA.com‚ ASDA’s home-shopping arm‚ to demonstrate the challenges in building and developing an online grocery business in the UK. To set the stage‚ the initial implementation and learning from phone/catalogue home-shopping in ASDA is outlined to demonstrate
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