Intercultural Communication ………………………….….……….5 1.1 Language as a marker of cultural identity …………………………………………….………….5 1.2 Cross-cultural communicative competence ………………………………………………………7 1.3 Cultural and intercultural communication ………………………………………………...…….12 Chapter 2 Influence of Native Language and Culture on Intercultural communication ……………18 2.1 Levels of communication …………...………………………………………………………..…19 2.2 Cultural Values‚ Customs and Linguistic Expressions …………………………………………27 Conclusion …………………………………………………………………………………………
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Cross-Cultural Perspectives Cross-Cultural Perspectives Coca-Cola sells in more than 200 countries‚ has been in business for 125 years‚ and has almost 140‚000 employees ("The Coca-Cola Company"‚ 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola"‚ 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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INTRODUCTION Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization refers to the integration of economics and societies all over the world. Because of globalization‚ the number of countries where products can be sold or purchased has increased dramatically. Globalization also cause an increasing influence of Multinational Companies (MNC). An example is a car company whose head office is based in Japan. This company has
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Coss Cultural Communication: Perspective of Royal Dutch Shell Shell has over 100 different nationalities in its employee population. In a global organization like Shell‚ people need to constantly work with people from other nationalities as part of expatriate assignments. We had a candid interaction with company’s global learning head Manojit Sen. We are elucidating few interesting points from the discussion. Global organisations like Royal Dutch Shell face the constant challenge of cross cultural
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to expanding the knowledge and adaptive with the new environment. As mention about empirical on cross culture management topic‚ I will tell my own experience that can a good sample to know about culture. I chose Singapore as a destination for my education. I have some experiences about difference language and culture that make me feel interested in the new environment. Firstly‚ the communication part is that really important. When I was studying English to prepare for oversea‚ I studied in
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Cross Cultural Communication Deanndra Johnson HCA/230 September 20th‚ 2013 Phyllis B. Phillips There are six principals in cross-cultural communication. The first principal states that the greater the cultural difference the greater the chance is for the communication ti break down. The second principal says that when communication breakdowns occur during cross-cultural encounters‚ the breakdowns are most often attributed to cultural differences. The third
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