1. Prestige Data Services apparently has not lived up to its parent company’s expectation. However‚ based on the numbers‚ the Prestige Data Services appears to be rather potential after just two years of performance. Its revenue hours sold to outside firms have being growing‚ and the majority of Prestige Data Services’ costs are fixed costs‚ e.g.‚ rent‚ custodial services‚ computer lease‚ maintenance‚ etc. In order to determine whether or not the subsidiary is indeed “too good to give up‚” two
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Q1:describe the interrelationship between consumer behavior and the marketing concept. A1: marketing concept determine the needs and wants of specific target markets and Deliver satisfaction better than competition. consumer behavior includes all the decisions a consumer makes when spending their time and money. The what‚ why‚ when‚ where‚ and how of consumer purchases are examined in consumer behavior. It is not just individuals‚ but households‚ families‚ and groups that influence the decisions
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Case Analysis: Prestige Telephone Company Liam Hennessy‚ Xinyi Zhang‚ Yuan Chai‚ and Anthony Saba 1. Reasons for Continuing Losses Prestige Data Services’ main problem is that they have too many available hours that are not generating any revenue. In the first quarter of 2003‚ they have an average of 176 available hours per month of available hours. Its operations exact a huge amount of fixed costs to cover. If they could find more commercial customers for the available capacity‚ they could
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Prestige Case Study Accounting Currently there are only two variable costs of the company‚ but as Anthony RN (2011 p476)) states when products have different unit contributions and when the product mix changes one approach to the C-V-P analysis is to treat each product separate entity and to construct a profit graph for that entity. A prestige data service provides a service and so the variable costs are only Power and labour rather then products who would have materials included. The variable
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Consumer behavior is the study of what‚ how‚ when‚ and why people buy or consume. Psychology‚ sociology‚ socio-psychology‚ anthropology and economics are the main elements/variables of this study. It is the attempts to understand the buyer decision processes as well as decision making process‚ both individually and in groups. In addition to that‚ it also tries to assess influences on the consumer from groups like family‚ friends‚ and society in general. One most important issue about consumer behavior
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AMITY UNIVERSITY UTTAR PRADESH Introduction Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behavior for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context
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Chapter 1 Understanding Consumer Behavior Ques1. ‘Marketing without consumer understanding is sales’. Do you agree? Why? Ans1. Yes‚ Marketing without consumer understanding is just like sales‚ because understanding the consumers is the main key to provide them good services. To provide good consumer care‚ we must deliver what we promise. But great consumer care involves getting to know your consumers so well that we can anticipate their needs and exceed their expectations. Marketing and sales go
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Amanda Durell September 26‚ 2014 Consumer Behavior Final Project Target Corporation is a retail store based out of America‚ its headquarters are in Minneapolis‚ Minnesota. Target’s goal began with creating an upscale alternative to Wal Mart‚ while remaining a discount store. They have since become the fourth largest retailer and second largest discount retailer in the United States‚ Wal Mart being the first. Target’s first retail store was opened in 1962‚ in Minnesota. The company has continually
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Taylor Skoglund Mrs. Knudson Writing 102 27 September‚ 2010 The Prestige Do you like movies? If so‚ do you like movies in the drama/mystery genre? Well there is one movie in particular that I would like to talk to you about. This movie is full of drama‚ suspense and mystery. It is titled The Prestige. This is my favorite movie of all-time and is based on the Christopher Priest novel with the same title. This film is engaging and keeps the audience guessing throughout just like a magician
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I) Appraise the results of operations of Prestige Data Service. Is the subsidiary really a problem to Prestige Telephone Company? Consider carefully the differences between reported costs and cost relevant for decisions that Daniel Rowe is considering. 1. The prestige Data Services grew from the needs of the Prestige Telephone Company to meet their needs of data handling at the time but the problem now is that the company is still operating at a loss. But is that a problem for the parent company
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