appropriate authority any difficulties that might get in the way of the delivery of safe care. - Informing my Manager of appropriate authority where colleagues may be using unsafe practices of adversely affecting standards of care. - Comply with Health & Safety Polices. - Helping clients and any colleagues to make complaints‚ taking complaints seriously and responding to them or passing them onto the appropriate person. - Recognising and using responsibly the power that comes from my work with
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sign‚ symbol or design‚ or a combination of them‚ intended to identify the goods or services of competitors.” In simple terms it is the identification of a product or a service. A brand is a product‚ service or concept that legally differentiates from other products‚ services or concepts hence it can be communicated easily and marketed well. “Trademark” is the legal term of brand. A brand can be any combination of name‚ symbol‚ logo or trademark‚ color etc and do not have a fixed lifetime. The expressed
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Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
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Manuel Rivera Final IMC Plan MKT351: Advertising & Promotion Siena Heights University 3/1/2013 Table of Contents Abstract ……………………………………………………………………….….. 3 Section One 1. Industry/Company Review ……………………………………………………. 4 2. Product Review/Buyer Analysis ………………………………………………. 6 Section Two 3. Competitive Review ………………………………………………………....... 10 4. Segmentation‚ Targeting‚ and Positioning ……………………………………. 12 5. Communications Objectives & Budget Review ………………………………. 13 Section Three 6
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1-4050-3144-1-cxc-pi-vi-n 8/15/05 10:44 AM Page i Principles of Business for Caribbean Examinations 4th Edition Ivan L. Waterman and Dave Ramsingh 1-4050-3144-1-cxc-pi-vi-n 9/21/05 2:43 PM Page ii Macmillan Education Between Towns Road‚ Oxford Ox4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 1-4050-3144-1 Text © I. L. Waterman and D. Ramsingh 2005 Design and illustration
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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their own roasting operations. Their passion for quality coffee as well as exotic tea and their good business sense helped them run a profitable business and open three more Starbucks stores by the early 1980’s . PROMOTION MIX OF STARBUCKS COMPANY Starbucks has focused on promotion strategy that relates to consumers at a personal level‚ because of this it has stayed away from mass marketing and mass media outlets‚ and has focused on an intimate communication strategy in order to maintain a
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Advertising and Promotions for Starbucks Starbucks is known throughout the world for their handcrafted coffee products. Starbucks have plans to launch a new product line for the domestic and international markets. The new product consists of a soda bar that will offer variety of caffeinated beverages to noncoffee drinkers. Acquiring consumers to buy the new product advertising and promotion strategy is crucial for the product success. By launching the soda bar in Canada
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Leisure Limited (GLL) Marketing Principles Introduction Leisure activities are important and meant to de-stress a person and carry attention away from work. The aims are to give person a sense of self and some recreational activity. And UK market of leisure centres and gyms became very competitive; this is indicated by three factors: people became more health conscious‚ number of gyms is constantly increasing and membership becomes more and
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