Running head: MINI CASE - CHAPTER 3 Mini Case - Chapter 3 Computron Industries – Jamison Analysis Mini Case - Chapter 3 Computron Industries‚ a manufacturer of electronic calculators‚ has been going through some growth over the course of the 2007 and 2008 years. Some components of this growth include new sales offices‚ additional plant capacity and a costly advertising campaign. However‚ execution of this growth is subpar‚ and has led to suppliers and lenders being paid late‚ bank complaints
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CASE 2 Computron inc (2006) Date: 15/05/2015 Tornike Khaduridze History Computron was an American firm that had‚ in the winter of 2002‚ opened a European sales office in Paris with Thomas Zimmermann as its manager. The company was the leader on the market between 2002-2005. The Computron 1000X was designed specifically for process control applications. It was actively used in chemical industry. The computers were produced
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Computron Inc. 1. What are the considerations affecting the price strategy of Computron? What is the relative importance of these considerations? What are the international marketing implications? Summer 1996‚ Zimmerman‚ manager of the new European Sales Division of Computron‚ an American manufacturer of medium sized digital computers‚ is faced with a biding process. He has a deadline in two weeks to decide if Computron would submit and if so at which price on a bid to sell a Computron 1000X
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Harvard Business School 9-597-063 Rev. November 14‚ 1997 DO Computron‚ Inc. (1996) In July 1996‚ Thomas Zimmermann‚ manager of the European Sales Division of Computron‚ was trying to decide what price to submit on his bid to sell a Computron 1000X digital computer to Kšnig & Cie.‚ AG‚ GermanyÕs largest chemical company. If Zimmermann followed ComputronÕs standard pricing policy of adding a 33 1 3 % markup to factory costs and then including transportation costs and import duty‚ his bid would
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Analysis for Computron Case Situation Analysis The following internal and external factors should be taken into consideration before decide what price to submit the bid to sell a Computron 1000X digital computer to Konig. (If Computron follow its normal price ($1‚244‚800)‚ there will be about 43% higher than one of its competitors). Internal factors: 1‚ Computron has core competencies in terms of product quality‚ reliability‚ reputation and rigorous services. 2‚ Computron has policy
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Computron Inc. Q1: How far does Zimmermann have to cut the price to have a chance? The cost of a 1000X computer for the European market usually consists of the cost to manufacture ($768’000)‚ the overheads‚ a markup of 33 1/3% ($256’000) that includes the profit‚ research and development and selling expenses; in addition to these components‚ there are transportation and installation costs ($67’200) and finally the import duty ($153’600). Computron Inc. has previously assembled and manufactured
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Executive summary The Computron‚ Inc. is facing problems regarding pricing the bid for Computron 1000X‚ future functioning of Frankfurt plant‚ impact on production due to current market breakdown. The main concern about Computron is that if the bid of 1000X should not higher than 20% of least bid to get the contract. It is strongly recommended to get the bid for functioning of new plant. Various issues regarding cutting down prices‚ bidding high or low and its pros-cons‚ current market situation
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REPORT ON THE GROWTH AND EXPANSION POLICY IN THE EUROPEAN DOMAIN OF COMPUTRON INC. INSTITUTE OF PETROLEUM MANAGEMENT‚ GANDHINAGAR Submitted to: Prof Sanjay Gupta Date of Submission: 15.09.2008 Submitted by: Joydeep Mukherjee Roll No: 20081020 To: Mr Thomas Zimmerman (Manager‚ European Sales Division‚ Computron Inc.) From: Joydeep Mukherjee Date: 15 September‚ 2008. Subject: Evaluation of the Opportunities and Challenges faced
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increase to 6% in 2006 and 2007 (ADB‚ 2005). Bangladesh’s total GDP stood at $275 billion in 2004‚ and per capita GDP was $2‚000 (adjusted for purchasing power). The ready made garments industry started in our country as a non-tradition sector with a narrow export rise in the late 1970s. The garments industry enjoyed a tremendous rise of 30 enterprises in 1980 increase to about 4825 on 2007-08 fiscal year. Out of 3.1 million manpower employed in factories‚ 2.38 million are women (85%)‚ majorities
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PAPER TITLE: INDUSTRY EVOLUTION PAPER SUBTITLE: FRAGMENTED INDUSTRY AND CONSOLIDATED INDUSTRY 1.0 ABSTRACT The purpose of this study is to know the industries grow through a series of stages from growth through maturity to decline. The industry life cycle is useful for explaining and expecting trends among the six forces that drive industry competition. There are two types of industry which are fragmented industry and consolidated industry. Fragmented industry occurs when the people
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