MKDM ASSIGNMENT – 2 (HUBSPOT CASE) Advantages in serving Owner Ollies: * Owner Ollies were relatively easier to sell comapared to Marketer Marys * Cost of acquisition is less ($ 1‚000). * Derived greater value from Hubspot. * 1.67 million potential customers (Pg-11‚ Table-C‚ considering small and very small businesses). * With usage of CMS‚ tend to stay longer. Disadvantages in serving Owner Ollies: * Higher churn rate compared to Market Marys. Advantages in serving Market
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Adam Madacsi (HRYRTQ) – Product and Brand Strategies Case Analysis 2 2012.04.15. (ACV) is estimated 58%‚ thus after the Marketing plan adjustment the trial rate is 0.313*0.37*0.58 =0.0672‚ or 6.72%. The concept test indicated average purchase amounts of 1.2 units for the ―Toppingconcept‖. Therefore the trial volume is 95.5 million households * 6.72% * 1.2 average purchaseunits = 7.7 million and the repeat volume is 7.7*22% (repeat rate)*2 (repeat purchase occasion)*1(average repeat transaction
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Situational Analysis For over 80 years‚ The Mountain Man Beer Company (MMBC) has been a successful‚ family-owned business in West Virginia. The Prangel family used a unique recipe to create Mountain Man Lager‚ a beer that became a well-respected brand in the Eastern Central Region of the United States. Now‚ MMBC is faced with revenue losses and a changing demographic of the modern beer drinker. Current Market Research indicates that the newer and younger market prefers a lighter beer. With the
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HPL Case Tianli Feng Mengting Xia Qiang Luo Xian Li 1. How would you describe HPL and its position within the private label personal care industry? HPL manufactures soap‚ shampoo‚ mouthwash‚ shaving cream‚ and sun scream for retailers in US and these products are sold under the brand label of a third party. The company is a major player in the $2.4 billion private label personal care industry‚ with a market share of a little more than 28%. HPL’s focus on manufacturing efficiency‚ expense
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Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp
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caseF&C INT CASE 4.2 F&C INTERNATIONAL‚ INC. Synopsis Over two centuries‚ the Fries family of northern Kentucky and southern Ohio built a dynasty of sorts in the flavor industry. Alex Fries‚ a German immigrant with a background in chemistry‚ settled in Cincinnati during the early nineteenth century and a few years later established a flavor company. Throughout the nineteenth and twentieth centuries‚ Fries and his descendants owned‚ operated‚
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Education | Ethics Case Studies Ethics Case Studies Ethics Case Study Topics Conflicts of Interest Data Acquisition Educational Concerns Health and Safety Human Subjects Research Issues of Bias Mentoring Publication Practices Responsible Conduct of Research Suggestions & Comments Have an idea for a case study? Send the Ethics Review Committee your ideas! (APS Members Only) Suggest a Case Study The APS Ethics Case Studies are a series of case studies on ethical
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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Case Report Worksheet Case name including citation? Fisher V Bell [1961] 1 QB 394‚ [1960] 3 WLR 919‚ [1960] 3 All ER 731‚ HKSAR V Chow Kwong Chun (unrep.‚ HCMA No 836 of 2001) and HKSAR V Wan Hon Sik [2001] 3 HKLRD 283 were cited in the judgeme Is it a civil case or criminal case? It is a criminal case as Yu Wai Chuen was charged by HKSAR. Who are the parties? The plaintiff (prosecutor) was HKSAR and defendant was Yu Wai Chuen. This was an appeal by Yu Wai Chuen against HKSAR (respondent).
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SUIT TO INTERNATIONAL CATHOLIC MIGRATION COMMISSION (ICMC); THUS‚ BOTH THE LABOR ARBITER AND THE NLRC HAD NO JURISDICTION OVER THE CASE. — The basic issue in this case is whether the Memorandum of Agreement executed on July 15‚ 1988 gave ICMC immunity from suit. The Court holds it did. Consequently‚ both the Labor Arbiter and the NLRC had no jurisdiction over the case. Petitioner’s contention that the Memorandum of Agreement is not an act of Congress which is needed to "repeal or supersede" the provision
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