"Complexity of the pricing decision w r t value for money perception for parle g" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Parle G

    • 1083 Words
    • 5 Pages

    Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access to distribution

    Premium Brand Marketing Brand management

    • 1083 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Parle G

    • 266 Words
    • 3 Pages

    Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-GParle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to

    Premium Biscuit Retailing Marketing

    • 266 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Parle G

    • 1007 Words
    • 5 Pages

    Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer‚ called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company

    Premium Term Time Marketing

    • 1007 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Parle G

    • 2795 Words
    • 12 Pages

    ------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents   [hide]  * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was established in the Vile Parle suburb of Mumbai

    Premium Kolkata Yogesh Chander Deveshwar Brand

    • 2795 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Parle G

    • 5056 Words
    • 21 Pages

    PRODUCTION LAYOUT Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT

    Premium Bread Conveyor belt Biscuit

    • 5056 Words
    • 21 Pages
    Good Essays
  • Satisfactory Essays

    Parle G

    • 388 Words
    • 2 Pages

    producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion • Television Ads Market Segmentation

    Premium Marketing Price

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Parle G

    • 638 Words
    • 3 Pages

      2. Parle G3. Milk Shakti                           4. Marie5. Monaco                                 6. KrackJack7. Wafers                                  8. Monaco Smart Chips9. Full toss                               10.Melody11.Mango Bite                        12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network5. Popular subsidiary brands like Parle G‚ Monaco

    Premium Brand management Brand Advertising

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Parle G: Marketing

    • 1546 Words
    • 5 Pages

    Parle G: Case Analysis   The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales‚ loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in

    Premium Elasticity Marketing Price elasticity of demand

    • 1546 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    STP of Parle-G

    • 875 Words
    • 4 Pages

    MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific

    Premium Marketing

    • 875 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    History of Parle G

    • 3347 Words
    • 14 Pages

    HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in

    Premium Marketing Target market Sales promotion

    • 3347 Words
    • 14 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50