STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTER BELGAUM” A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2005-2006 Submitted by GIREESH .A. KALE Exam No. MBA05006014 Institute Guide: Mr. M.N.Manik Faculty (Marketing) AUTOMOBILES) Company Guide: Mr. DINESH SHAH PARTNER (SUTARIA BELGAUM BELGAUM INSTITUTE OF MANAGEMENT STUDIES
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underlines the determinants of brand loyalty that helps to look for a potential target market. The study undertook the current brands in the automobile sector for study‚ to gain an insight into the minds of its customers. Consistent growth and dedication have made the Pakistan automobile industry one of the largest industries in Pakistan. The Pakistan automobile market is among the largest in Asia. The key players like Toyota‚ Honda‚ Suzuki‚ etc‚ have been considered as the likely brand bases to get
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Garrett Batista Bateman English II 5-10-13 Toyota Motor Corporation is one of the largest automobile manufacturers in the world. It produces passenger cars‚ buses‚ sport utility vehicles (SUV’s)‚ trucks‚ vans‚ and automobile parts. (Winfield‚ Barry.)Works provided funds for the development and test-building of its first automobiles. In 1950‚ the company had its one and only strike; management and labor came to a common principle of trust and dependence that is still present to this day. During
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back at a history that spans more than 100 years of automobile construction. An exciting voyage through time that started in the late 19th century. The Saxon brands of Audi and Horch from Zwickau‚ Wanderer from Chemnitz and DKW from Zschopau played a decisive role in motor vehicle development in Germany. These four brands amalgamated in 1932 to form Auto Union AG – with the sign of the four rings. 1901-1918 The pioneering era for the automobile. At first it was a technical toy for the affluent
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Having taken look at the segmentation of the automobile market in the last post‚ we shall now take a look at the segmentation of the computer market; which is one of the fastest growing markets globally. · Geographic segmentation In the segmentation of computers‚ geographical segmentation yet again plays a very important role. This is because the demands of people would vary according to their regions. A very good example of this is the computer market in India. Few years ago‚ laptops
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General Motors (GM) is one of the largest companies involved in the business of designing‚ building‚ selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet‚ Cadillac‚ Buick‚ Pontiac‚ GMC‚ Oldsmobile‚ Opel‚ Hummer‚ Saturn and Saab Founded by William “Billy” Durant in 1908‚ GM held only Buick Motor Company initially‚ but in a matter of few years acquired more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac
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Automotive Body Repairer Auto body repairers Are highly skilled craftspeople who repair damaged automobile and truck bodies‚ restores body metal to the original contours‚ and replaces non-repairable body parts. I chose automotive body repairer for my report because I like to deal with cars and I enjoy performing hands-on activities. I like the hands-on and mechanical operation of this career. Automotive body repairer is in the Industrial and Engineering Iowa pathway. The National
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Porter five forces Prepared by Dean Content 1. Introduction 2. Explanation of the Porter Model 3. Porters five forces Automobile industry 4. Conclusion and weaknesses 1. Introduction Audi History It all began with August Horch‚ one of Germany’s pioneering personalities automobile engineers. He set up business on his own in 1899‚ establishing Horch & Cie. Motorwagen Werke in Cologne on November 14 of that year. August Horch left the company in 1909 and immediately
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consumer demand. Consumer demand drives competition and controls the popularity and success of a product. In the automobile industry in America there is heavy competition. The automobile industry in America struggles to compete with foreign automobiles. The divide is strong and many Americans are purchasing foreign vehicles over domestic vehicles. This division creates a challenge for U.S. automobile makers to understand better what consumers favor. In a 2007 poll only 17% of current or potential car owners
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45-minute drive‚ were another 500‚000 people. Each of the dealerships in the network marketed a different make of automobile and historically had operated autonomously. Wolf was particularly excited about this new dealership because it was the first “auto supermarket” in the network. Auto supermarkets differ from traditional auto dealerships in that they sold multiple makes of automobiles at the same location. The new dealership sold a full line of Chevrolets‚ Nissans‚ and Volkswagens. Starting 15 years
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