Social Responsibility | Adidas versus Nike | | | 12/8/2011 | | Group #1 Adidas vs. Nike 12/08/2011 Environmental‚ sustainability and social responsibility reports are always created for vast amounts of companies around the world. Adidas and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is located
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influence of spokesperson‚ and competitors. RISKS OF NIKE’S CORE MARKETING STRATEGY: Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike’s future development‚ for example‚ the market share in the world‚ reputation‚ brand image‚ and customer loyalty. Question 2: If you were Adidas‚ how would you compete with Nike
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market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand in China sports market‚ Li Ning is facing intense competition from its multinational competitors. Li Ning¡¦s growth rate is 23%p lower than Nike¡¦s and 13%p lower than Adidas¡¦. Li Ning owns a well-established distribution channel‚ a powerful R&D team‚ and broad brand awareness in the China market. All these factors provid Li Ning with the opportunity to achieve a larger market
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Their top two competitors are Nike and Adidas; other competing companies include Columbia Sportswear‚ Lululemon‚ Reebok‚ etc. Because Nike and Adidas are Under Armour’s main competitors‚ these three companies make up the overall market. At the end of the 2014 financial year‚ Under Armour’s market share was about 17 percent with $2.6 billion in sales for the year. Nike dominated the market with 74 percent of the market share and $11.8 billion in sales. Adidas trailed behind‚ making up
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making sports T-shirt more comfortable when players wear it. After 15 years‚ Under Armour became a big company who already spread their market into different country. In sporting goods market‚ Nike and Adidas are the two industry-leaders. Now Under Armour compared quite favorably with Nike and Adidas. 2 External Environment: ·there is a trend for more and more people to pay attention to the healthier lifestyle and most of customers start to focus on doing exercises during daily life.(Culture) ·the
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clothes is not made specific for sporting purpose. The substitute rate is low due to there are not much substitutes industry customers can switch with. -Rivalry Among Existing Competitors. Lastly‚ there are quite many players in the industry all competing for the few customers available. Large firms such as Nike and Adidas have intense competing relationship with each other over 20 years. The companies have expanded globally for emergences of internet marketing and e-commerce. Competition is fierce
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Nike’s Market Analysis Nike’s Market Analysis There are many companies offering similar but not identical products‚ this is called Monopolistic competition market‚ and there are also many buyers that perceive differences between these products like service‚ features‚ design and quality‚ so they are willing to pay different prices for them. Therefore‚ each firm influences each other on the extent of the product prices or has some control over some. For instance‚ exists different
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2/4/2013 This paper explains the sustainability strategies of Adidas and Nike and then compares itself with the sustainable value framework of Hart’s. What is Sustainability? As defined by Environment Canadai‚ Sustainable development is the process of developing land‚ cities‚ businesses and communities so that our current needs are met without compromising the ability of future generations to meet their own needs. Competitors for Sustainability Framework Strategies for Sustainability
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Firstly‚ the company is using the cost –leadership competitive strategy to compete with other company which is selling the same type of products such as adidas and puma and these 2 companies are the main competitor of Nike Sales (Malaysia) Sdn. Bhd. The strategy is use to decrease the price of widely use product to gain less profit over other competitor. Secondly‚ Nike company products are inexpensive
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Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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