HISTORY OF ADIDAS Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly‚ company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics
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CASE- STUDY THE ADIDAS- REEBOK MERGER The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally‚ the case ends with a debate on whether the merger would be successful. Issues » The recent trends and structure facing the sporting goods industry » The reasons for the ongoing mergers and acquisitions
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Adidas Introduction Adidas‚ a world class leading brand for sports equipment‚ accessories and apparels. The German multinational corporation design and manufactures sports equipment‚ clothes‚ shoes and many more. They are known to have the best technology and design for their running shoes and clothes which has help many athletes to perform better. It does not only manufacture sports but stuff related to fashion such as watches‚ perfume and sunglasses. Adidas was founded in 1949 by Adolf Dassler
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Course of Action……………………………………………..…P.11-13 Executive Summary Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly‚ Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share‚ Adidas have placed a great importance in developing their branding and marketing
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* Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags‚ shirts‚ watches‚ eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach‚ Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales. * To keep in line with the fast growth‚ the company’s North American corporate unit‚ "adidas America"‚ hired
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The Competitor Exiting competitors -Local competitor -These competitors which have brand name in market and build relationship with customers such as Hanosimex‚ Tan Phu‚ Trung Viet‚ Viet Thy. -Non Local-competitors -These products were imported with low price and so competitive from foreign such as China. *Alternative Products Competitors are those that offer an alternative‚ these competitors gained market share‚ we can not cover and control them based on exiting
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Evaluation of an advertisement campaign ADIDAS “IMPOSSIBLE IS NOTHING” José Pedro Aninat Galmez MKT251.2_S2 - Advertising and Media in the Marketing Environment Table of contents…………………………………………………………………………………Page 2 1. Executive summary………………………….……………………………………………...Page 3 2. Introduction………………………………………………………………………………….....Page 4 3. Situational analysis 3.1. PESTEL analysis…………………………………………..……………………....Page 5 3.2. Market analysis – 5 strengths Porter…………………………………..Page 5 3.3. Consumers
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1.0 Introduction Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker‚ 2009). By far‚ Adidas holds a market share of 22% (Dogiamis & Vijayashanker‚ 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson‚ Jarnemo & Philipson‚ 2006). The founders of Adidas‚ Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker‚ 2009)
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like child labor or environment pollution? In the Soccer industry‚ Adidas has a stronghold Weaknesses? High prices in some products? E-commerce is limited to USA? The direct sale to consumers is creating conflicts with its own resellers? Online customer service not "helpful" or easy to find Opportunities? Increase female participation in athletics ?Adidas by Stella McCartney?? Collaborate with other online retailers to offer Adidas products? Possibility of outsourcing the web development and e-commerce
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2. Competitors 2.1 Direct Competitors Being part of the Traditional Chinese Medicine (TCM) market‚ Eu Yan Sang faces direct competition from large chain retailers like Hockhua and neighbourhood medical halls like Yan Chai Tong Medical Hall. They are direct competitors because they compete in the same market sector of TCM retailing and also offer a similar product range. 2.2 Indirect Competitors Indirect competitors will include Western pharmacies like Watson and Guardian‚ supermarkets
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