Acer India (Pvt) Ltd. [pic] An Internship Project Report on “Study of Brand awareness of Acer in Bangalore‚ Chennai and Coimbatore” JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration‚ Ohio University‚ Athens‚ USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road‚ Bangalore-29 May14th‚ 2007 DECLARATION I Janani Seshadri here by declare that the project entitled “Study on the awareness
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Becoming an agile competitor with Strategic IT Nowadays‚ people involve in an organization realizes IT as one of the trends that needs to be followed. Without it‚ some assume that the organization or business will still move effectively and efficiently while others say it lead them to a downfall. As we can see and observe‚ IT is not only a trend but also a need to every company‚ organization or even a simple entity in order for them to organized‚ established‚ bloom and accelerate. Years have
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EXECUTIVE SUMMARY This report is going to be discussing about Nike`s Company‚ focusing on its shoes. The report begins with the overview of the company‚ including history‚ a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product‚ price‚ place and promotion. This is achieved by understanding market
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Netflix announced it had reached the one million member milestone in the UK and Ireland. While Netflix is expanding Blockbuster keeps shutting it’s stores. But Netflix is not the only player on market and Blockbuster is loosing to all of its competitors. People don’t want to go into a dodgy store in the next block‚ they want to get movies without going out there homes or even without getting up the sofa. Blockbuster couldn’t keep up with people’s demand and that is one of the reasons of it’s
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Overview Burberry is a luxury brand founded in Basingstoke‚ Hampshire‚ in 1856 by Thomas Burberry as a family business. In 2002‚ Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City. Growth Profile The Burberry brand is offered in North America‚ Europe‚ Asia Pacific‚ and South America. In 2006‚ Burberry had sales of $1292.3 million
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Title: Redbet Casino: Online Sports Betting Description: Redbet Casino brings the ultimate destination for sports betting enthusiasts. Find out what makes the casino stand out among today’s competition. Keyword DK: Redbet Casino review Redbet is easily one of the go-to destinations for players who want to indulge in quality sports betting and various casino games. The operators are currently the leading brand for quality gaming and gaming-related services. Not only does the casino possess stellar
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Budweiser is a reputable brand that has been around for many years. We see it advertised a lot with sporting events. It is a traditional brand that allows for social gatherings of any kind. It allows people to come together and enjoy some beers together. It is easily accessible because it is so well known it is available at almost all stores and bars. Budweiser has established its brand name and image. The consumers who drink Budweiser are loyal to the brand and tradition. Budweiser has “extensive
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NOCO Soccer Academy Jermain Dyer has many good ideas to market his soccer academy; however he needs to obtain a marketing orientation and target groups in order to obtain his final goal of building a soccer complex. He has many good ideas for expanding his academy but he also has ideas that are not going to help him expand in a positive way. The current customer retention rate is eighty percent‚ which is very good; his problem is after the kids turn fourteen and fifteen they do not return to the
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Major Competitors for TOYOTA Company Toyota Motor‚ among the world’s largest automotive manufacturers by auto sales‚ designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs‚ trucks‚ minivans‚ and buses. Its vehicles are produced either with combustion or hybrid engines‚ as with the Prius. Toyota’s subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles‚ while Hino Motors produces trucks and buses. Additionally
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steps to maximize profits and gain competitive advantages while knowingly break the law. To compete fairly and honestly a business should not knowingly deceive‚ intimidate‚ or misrepresent. Businesses need to gather information to get ahead of the competitors‚ but it is unethical to hire competitor’s employees to gain trade secrets. Ethics is defined as the principles and standards of moral behavior that are accepted by society as right versus wrong. (Bovee‚ Thill‚ and Mescon‚ 2007‚ p.63) If a business
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