Competitor Analysis - A Brief Guide The Basic Principles of Competitive Intelligence This guide to competitor analysis is by its nature‚ elementary and is a summary and precursor to a more detailed article published in Business Information Review in June 2002. (This can be accessed from our CI Articles request form). There are also many books on the subject - covering everything from finding information on competitors‚ to analysing the information and finally using it in business strategy. We
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Competitor International competitor: Vietnam (Direct competitor) Vietnam is Thailand main competitor that Singapore imported rice who make the market share of Thai rice decrease. In Asia now Vietnam is the first rank in exporting rice but because of Thai rice has a great quality‚ good taste and be tastier for Singaporean so the statistic of imported rice from Vietnam in Singapore still lower than from Thailand. As Thailand export Thai Hom mali Rice and Fragrant Rice‚ Vietnam also focusing on
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case study methodology to analyze Haier ’s survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first‚ the Uppsala stages model and Haier ’s internationalization process; secondly‚ analysis and evaluation of Haier ’s strategic internationalization‚ using Dawar and Frost ’s survival strategy theory to compare with Haier ’s internationalization strategy; and finally‚ to explore the motives underlying Haier ’s entry strategy and development
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How competitors affect competitive advantage of Pepsi Pepsi is one of the world’s top carbonated drink company established in 1893. Today it has grown into a multibillion company which produces some of the most popular soft drinks‚ cereals and franchise eateries (Our History 2011). But Pepsi‚ like most of the other companies is unable to escape competitors in their general task environment who directly affect their competitive advantage. Competitive advantage is the advantage a company or product
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RiDUCES and Competitor Analysis Pfizer‚ Inc: Branded Pharmaceutical Industry-Oncology Pharmaceuticals Executive Summary The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder‚ 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association‚ PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through
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III‚ Competitor analysis It can not be denied that laptop market is globally a crowded competition in which there are a number of giant technology companies in the world. Apple obviously has to consider their firm competitors. Thus‚ the next step of this research is competitor analysis‚ which will identify direct and indirect competitors for Apple’s Macbook. Moreover‚ this analysis will select two direct competitors‚ which are Dell and HP‚ to assess their strengths and weakness relative to the
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to anticipate‚ for example the effects of the 9/11 terrorist attacks or the SARS epidemic. Some organizations are much better at anticipating the need for change than others. They are proactive. They search out potential threats and opportunities. They prepare for destabilizing events that might occur or anticipate changes they could initiate to gain competitive advantage. Other organizations are much more reactive and only act when there is a clear and pressing need to respond. Whether the
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sustainable development means adopting business strategies and activities to meet needs of the Starbucks and its stakeholders today while protecting‚ sustaining and enhancing the human and natural resources that will be needed in the future. The PEST analysis given below provides the information of coffee industry’s current situation‚ problems and opportunities which Starbucks respond effectively in relations to the changes of the marco environment. Economic The economic segment is characterized by
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Netherlands. Competitive Analysis ROHIT DESHPANDÉ E. B. Osborn Professor of Marketing‚ Amos Tuck School‚ Dartmouth College‚ Hanover‚ NH 03755‚ (603) 646-3981 HUBERT GATIGNON Associate Professor of Marketing‚ Wharton School‚ University of Pennsylwmia‚ Philadelphia‚ PA 19104‚ (215) 898-8256. Key words: competitive analysis information‚ competitive marketing decision making A bstract Despite the strategic importance of understanding competitive structure and the dynamics of competitive behavior
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ANALYSIS OF CURRENT COMPETITORS Competitors’ Profile The Shell Refining Company (Federation of Malaya) Berhad was formed in 1960 and is a public listed company with 49% public participation. It operates with state-of-the-art technology and is the key supplier to Shell’s Oil Products’ businesses in Malaysia. The Company’s oil refinery at Port Dickson produces a comprehensive range of petroleum products‚ most of which are consumed within Malaysia. In 1999 the Company completed its RM 1.4 billion
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