SEGEMENTAION AND TARGET MARKETING PRODUCT: APPLE WORD COUNT: 2250 TABLE OF CONTENT Introduction --------------------------------------------------------- 3 Background -------------------------------------------------------
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Competitive Analysis The main competitor for Meet Fresh Outlets in Penang is Blackball outlets; Meet Fresh has 2 outlets in Penang while Blackball has 8 outlets‚ which are in Pulau Tikus‚ 1st Avenue Mall. Queensbay Mall‚ D’Piazza Mall‚ Farlim‚ Sunway Carnival Mall‚ Bukit Mertajam and Gurney Plaza respectively. Blackball has gained popularity among its competitors because of its‚ higher number of outlets in Penang. Blackball has placed itself as a reputable brand. The history of Blackball begins
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Apple History Steve Jobs and Steve Wozniak founded Apple on April 1‚ 1976 in Santa Clara Valley‚ California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor‚ keyboard‚ or casing. Due to the high demand for the Apple I‚ Jobs realized that there was a market for small computers. He also realized that he could market the company’s name and the computer’s user-friendly look. In 1977 Wozniak added a keyboard‚ color monitor‚ and eight peripheral
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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Current Market Conditions Competitive Analysis ECO/365 March 4th‚ 2013 Week 3 team assignment Current Market Conditions Competitive Analysis Introduction In a society that has seen historical economic fluctuations and shifts in one’s long-term employment‚ consumers are searching for the best bargains they can find. Consumers across the United States are looking for ways to save money; thus‚ searching for stores that will provide them with everything they need at a lower cost. Companies
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of empowering individuals and leading his vision one person-one computer‚ Apple succeeded to launch the first version of Apple II in 1977. It was the first computer non-professional people could use right out of the box. Leading to further development and the introducing of the Macintosh in 1984. Apple was very innovative and was leading technology when it came to Graphic User Interfaces. However the main issue why Apple was not globally successful was because of their own saying to want to create
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Case Study Apple Inc. iPod Touch In spite of Apple Inc’s increasing net sales in the last three years‚ iPod net sales are decreasing at an alarming rate (Table 1). This paper will provide an analysis of the market forces driving sales of the iPod and make suggestions for recovery of sales by focusing on the iPod Touch platform. An overview of Apple Inc (Apple) is provided‚ then several analytical tools are used to provide insight to both the internal and external environment that Apple is operating
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Corporate Strategy "Sources of competitive advantage rarely yield added value that can be sustained over time." The following essay is going to attempt to assess the above proposition and try to find if it is possible to add value continually over a period of time. I will first discuss what competitive advantage is and what it means to a firm. Then I will explain the sources of competitive advantage and how the distinctive capabilities of a firm allow it to sustain added value. The discussion
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TABLE OF CONTENTS INTRODUCTION………………………………………………………………02 1.0 COMPETITIVE POSITION………………………………………….02 2.0 MARKET ENTRY……………………………………………………..04 2.1 REASON FOR ENTERING INTO THE USA MARKET……………………..04 2.2 MARKET ATTRACTIVENESS……………………………………………………..06 2.3.1 TARGET MARKET…………………………………………………………………08 2.3.2 PROJECT SALES AND OTHER FINANCIAL MATTERS……………….08 2.3.3 OPERATIONS……………………………………………………………………….10 2.3.4 HUMAN RESOURSES …………………………………………………………..10 2.3.5 MODE OF ENTRY…………………………………………………………………
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Green‚ the author tells a story that is based on the blitz in London during WWII. The story is about a gang destroy a house. In the story‚ the worms in the apple are metaphors of Trevor in his life‚ because the emotionally disturbed mind in Trevor had eaten him up‚ and the fallen family of Trevor decayed him inside. The worms in the apple is a metaphor of Trevor’s disordered motion. In the story‚ Trevor is a kid from upper class family in London‚ and he joined the gang after blitz. As the
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