ASSIGNMENT PAPER MARKETING & INFORMATION TECHNOLOGY AS A MEANS OF GAINING COMPETITVE ADVANTAGE. BY GEORGINA NYAMBURA SUBMITTED TO ABE – UK INPARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT. STUDENTS REGISTRATION NO.: 405475 SIGNATURES: _______________ SUPERVISOR’S NAME: MR. APUKO GARD SIGNATURE: ________________ NAME OF CENTRE: FTC LIMITED P. O. BOX 22731 DAR ES SALAAM TANZANIA. TABLE OF CONTENT CONTENT PAGE
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The Competitive Advantage of Nations – Michael E. Porter Porter describes how companies succeed in international markets. His theory is based on a four-year study of patterns of competitive succes in ten nations. Porter argues that companies achieve competitive advantage through acts of innovation. He explains why certain companies in certain nations are capable of consistent innovation with his diamond of national advantage model. This model describes for different attributes of a nation that determine
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A competitive advantage results in some level of superior customer value based on a customer’s preference for performance benefits‚ the cost of the purchase‚ and the ease of the purchase. Businesses with a cost advantage are able to create superior customer value even with products that have average performance benefits if the businesses offer the products at below-average cost. Businesses that have a meaningful differentiation advan- tage are likewise able to create superior customer value with
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Running Header: Yahoo and Amazon: Building a Competitive Advantage student name professor Bus599 Strategic Management date: 1. Describe‚ in brief‚ the histories of both of Amazon.com and Yahoo.com‚ and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated‚ the companies have experienced a mix of challenges and success as they strive to gain market share. To start with‚ Yahoo was established
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The Diamond model of Michael Porter for the Competitive Advantage of Nations offers a model that can help understand the competitive position of a nation in global competition. This model can also be used for other major geographic regions. Traditionally‚ economic theory mentions the following factors for comparative advantage for regions or countries: A. Land B. Location C. Natural resources (minerals‚ energy) D. Labor‚ and E. Local population size. Because these factor endowments can
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NEW GLOBAL STRATEGIES FOR COMPETITIVE ADVANTAGE 1. High intensity domestic competition breeds international success. 2. In the diamond-shaped chart‚ there are key elements of it success is to be sustained: Company strategy (structure and rivalry)‚ factor conditions‚ demand conditions‚ related and supporting industries. 3. The home base shapes a company’s capacity to innovate rapidly in technology and methods and to do so in the proper directions. 4. A global strategy supplements
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STRATEGIES FOR CREATING AND SUSTAINING COMPETITIVE ADVANTAGE Thomas Friedman (2005) Globalization 1.0 (1492 Globalization 2.0 (1800 Globalization of the Company The Golden Arches Theory..Multinational company Globalization 3.0 (2000 now) Globalization of the Individual The world is on the flat screen The Message Revolution The price of global communication 1800) Globalization of the Country THE ADVANTAGES OF PIONEER HOW NEW IS NEW ? New-to-the-world products
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and leather accessories industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so‚ has that advantage translated into superior financial and market performance? A business strategy refers to the means by which it sets out to achieve its desired objectives and goals. Coach’s competitive strategy deals exclusively with management’s game plan for competing successfully and securing a competitive advantage over rivals Michael Kors‚ Salvatore Ferragamo‚ Prada
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price for all customers should also be lowered. A shift from a Push system to a Pull system to achieve order to cash; small order quantity; small lot size and a minimum inventory; consolidation of process (including the consolidation of network analysis and the transportation cost) and eliminate the wastes (including third party logistics‚ core competency and create value) to achieve ¡§Lean¡¨ in the supply chain is also important. By the way‚ many organizations are developing and maintaining global
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VALUE CHAIN AND COMPETITIVE ADVANTAGE OF PT.TOYOTA (BASED ON THE THEORY M. Porter) COMPANY PROFILE * PT Toyota Motor Manufacturing Indonesia * Headquarters Jl. Yos Sudarso‚ Sunter II‚ Jakarta 14330‚Tel (021) 6515551 (hunting)‚Fax (021) 6515360 Established: July 15‚ 2003 * Paid-in Capital: Rp. 400 000 000 000 * Shareholders: PT. Astra International Tbk (51%) & Toyota Motor Corporation (49%) * Toyota Dealer Network 5 Primary Dealer: * PT Astra International‚
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