MARKETING STRATEGIES OF MCDONALDS VS KFC DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP SUBMITTED TO SUBMITTED BY PRIYANKA. A. SING H ADITYA DHEER LECTURER‚ASB BBA (M&S)-2 AMITY UNIVERSITY‚NOIDA. A3914708029 ACKNOWLEDGEMENT I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB)
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Abstract This report is primarily written for a comparison of the development of different market situations between KFC and McDonald’s in China‚ because of KFC and McDonald’s are extremely popular in mainland China‚ almost everyone knows these particular brands. The development of two food companies are apparently perfect‚ they really have their own problems‚ so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles
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“Research on preference pattern of consumers of KFC and McDonalds” RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET EXECUTIVE SUMMARY: The international market is flooded with various sectors and industries that involve products of daily as well as occasional use for the consumers. The use of the products can vary from industrial purpose to private consumption. One such thriving industry in the modern world is the food and beverage industry. Food and beverage industry
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The corporation started as a small drive-thru restaurant in 1948 by Dick and Mac McDonald. Ray Kroc saw the great opportunity in this fast-food and advised the two brothers to expand its operation and open new restaurants. Ray acquired franchising rights from the owners‚ the McDonald brothers and then‚ founded McDonald’s Corporation in 1955. In 1967‚ McDonald’s expanded its operations to countries outside U.S.A. McDonald started its quality journey by Ray whom was relentless in his pursuit of providing
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KFC VS MCD In the past few months‚ the fast-food restaurant chains have taken jabs at each other‚ offering similar dishes‚ matching prices and opening restaurants in close proximity. KFC‚ which primarily serves chicken‚ has taken aim at its burger rival with some of its own burgers called Zingers. For customers who prefer chicken inside buns‚ there is a snack called‚ well‚ Snackers. McDonald’s has responded with nuggets for those who like to chomp on chicken. A hamburger company in the eyes
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analysis of the operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate theservices of the two food giants. It covers factors like the product variety‚ customer reach‚ pricingstrategies‚ hospitality management‚ customer relationship management‚ supply chain management andemployee satisfaction programmes.The survey was based on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice was differentiated
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Appendix. Introduction KFC Corporation‚ based in Louisville‚ Kentucky‚ is one of the few brands in America that can boast about having a rich‚ 59-year history of success and innovation. In fact‚ KFC is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ Extra Crispy‚ Colonel’s Crispy Strips and Honey BBQ Wings‚ with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952‚ KFC has been serving customers delicious
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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Western and Chinese cuisine oriented restaurants. KFC and McDonald’s are the top two most popular western fast-food brands among many other restaurants‚ including some domestic brands of Chinese fast-food which copied the Western service model. Consumers in Shanghai are giving importance to food‚ service‚ environment‚ price‚ convenience‚ brand and promotion in evaluating fast-food restaurants. There are some similarities and differences between KFC and McDonald’s in Shanghai‚ which are highlighted
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KFC VS Boston market The companies I used for my observations are KFC and Boston Market. Both restaurants specialize in chicken meals but the two companies take very different approaches to gain the competitive advantage over the competition. KFC is most known for its fried chicken original and spicy Dark or light meat. Boston market is known for its Rotisserie style chicken original and spicy light or dark meat. They’re both easy on the wallet and have menu options for individual meals and
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