Table of Contents Executive Summary ........................................................................................................................ 2 Part I: Introduction and Objectives ................................................................................................. 3 Background ............................................................................................................................. 3 Problem Identification ..........................................
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of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league‚ including the NBA‚ NHL‚ MLB‚ NFL and NASCAR‚ are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade‚ two other smaller market sports drinks‚ have limited sponsorships of smaller sports leagues including the NCAA. The question is‚ how effective is Gatorade and other sports drinks in doing what it they’re advertised to do? One has to wonder if the wide use of Gatorade is merely
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Executive Summary POWERade has traditionally focused on targeting bodybuilders and athletes. However‚ the target demographic is now shifting to more mainstream athletes and non-athletes; the marketing mix does not reflect these changes. We present a revised marketing plan that should increase revenue by 49% to $250 million a year. The marketing plan addresses the flagship product POWERade and POWERade Zero. Research Through market research‚ we have discovered two key findings about this target
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presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later‚ in 1967‚ the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline‚ while Georgia Tech. had water. In a post-game interview‚ the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline‚ that made the
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athletic competition. Gatorade was started in 1965. It was invented due to the fact that many Florida Gator Football players had been affected by the heat. Gatorade was born to help replenish electrolytes and fluids that had been lost during competition. After Gatorade was introduced the Gators went 7 and 4 and claimed it to be the effects of Gatorade. Today Gatorade can be found everywhere. It is on almost every sideline and every bench. Does Gatorade really help that much or is water just as replenishing
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Water Instead of Gatorade http://www.youtube.com/watch?v=DwhTYFwfACA http://www.youtube.com/watch?v=gbu4WY7luLU I’m going to tell you the truth right now. I originally was going to stand up here today and talk to you about Gatorade and encourage you to use it. Well as you can see from the title of my speech‚ that changed. After studying the topic‚ I realized that I had the wrong opinion of Gatorade and other sports drinks. Now I drink my water. Go to any high school‚ college‚ or pro sport
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Bottled Water vs. Tap Water In today’s society drinking water from a plastic bottle has become the norm‚ but just a few decades ago this action was not the case. During the late 70’s a French company named Perrier introduced bottled water to America and convinced people of the fact that drinking water from a bottle would make people look cool‚ so they advertised a new fashion of consuming this precious liquid. Companies like Coca-Cola and Pepsico saw the opportunity to start a division of bottled
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Bottled Water and Tap Water The quality of water that we drink is a significant determinant of our health. Guarantee of the safety of water is a base for the prevention of diseases. Several people prefer to drink bottled or commercial mineral water in the presumption that they are safer and have quality as compared to tap water. I believe that tap water is the best choice for a few different reasons‚ Bottled water is very popular and easily available at most stores. Consumers spend a large
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Tap Water vs. Bottled Water "The U.S. public goes through about 50 billion water bottles a year‚ and most of those plastic bottles are not recycled" (Karlstrom‚ Solvie‚ and Christine Dell’Amore). Bottled water is harming our environment in many ways. Small things such as transporting these bottles set off fossil fuels which pollutes the air. This could have a huge impact on our environment in the long run. Tap water is more efficient and healthier for our environment‚ instead of bottled water. Bottled
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Which water is better to drink tap water or bottle water? That question is very common now days. Water is an essential part of human life. Whatever top water or bottled water‚ we need to drink at least 8 glasses of water per day to make sure we are healthy and everything run correctly‚ but the principal disagreement is that most people prefer to drink bottled water than tap water. Most of us would agree that the argument for drinking bottled water is basically the flavor and there are those who
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