CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
Premium KFC Fast food restaurant Fast food
McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
Premium
SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
Premium Marketing Nutrition Brand management
airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King‚ Subway etc.. 4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu eg; Happy Meal toys‚Big Mac Hockey Contest‚card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style. Promotional Strategy of McDonald’s
Premium Fast food Hamburger Target market
working commuter sees McDonald’s as a great place to get good food without compromising a busy work schedule. The final target customer to McDonald’s is a teenager. McDonald’s is a place where teenagers can “hang out” and enjoy food on a budget. Burger King Corporation‚ Subway‚ Starbucks‚ Wendy’s/Arby’s Group‚ and YUM Foods (owners of Taco Bell‚ Pizza Hut‚ KFC‚ Long John Silvers‚ and A&W‚ among others) are their top competitors. Current Strategic Situation: The McDonald’s Corporation is the most
Premium Fast food Hamburger Fast food restaurant
Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
Premium Culture Western culture
EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
Premium Employment Management Term
events to prove a baised society will couse an outbreak of violence or riots. Wattss riots was a six days raged followed Frye’s arrest‚ suspicion of driving while intoxitcated. Fostedr also uses Rodney king’s riot in 1991. It is coused after Rodney King was severyl beaten by police who attempted to pull him over after he was caught speeding. 2. In paragraph 7 when Foster was visiting Canada to see Olympics in Montreal‚ he was held back for questioning ‚ while white folks processed quickly.
Premium White people Racism Audience
In this article‚ Wendy Goff discusses the effects of cyber bullying in relations to a school’s responsibility of care. Goff examines the impact of cyber bullying through an increasingly common situation‚ it becomes apparent that the strategies for Australian schools in maintaining their duty of care may be unclear and uncommunicated. In Australia the legal frameworks regarding bullying are diverse‚ this is because of the federal nature of law‚ this diversity is accentuated from jurisdiction to jurisdiction
Premium
McDonalds’ Development The McDonalds that we know today‚ is not the McDonalds from 64 years ago. It has made significant advances throughout the years. It first began as a family owned Bar-B-Q restaurant‚ and now it has become a multi-million dollar company with franchises all over the world. A multi mixer salesman is the person who changed the future for McDonalds. He intended to sell Dick and Mac McDonald a mixer‚ but instead he invested into their business‚ and made McDonalds a franchise. Even
Premium