Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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“…Microsoft and Apple have always been at each other’s throats‚ so when they get into bed together you have to start wondering what’s going on…”- David Drummond‚ Senior VP and Chief Legal Officer‚ Google. Mr. Drummond stunned the world with this accusation late 3rd August 2011 in the official Google blog. The Android operating system took the mobile-phone market by storm as its latest version(Honeycomb 3.0) wowed the smart-phone users with out-of-this-world features like multi-tasking‚ multi-touch
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like Google‚ Amazon and Apple that have been purpose-built to achieve super-human feats of innovation. You won’t find much industrial age DNA in these organizations. These companies have been built around principles like freedom‚ meritocracy‚ transparency and experimentation. They are so endlessly inventive and strategically flexible they seem to have come from another solar system--one where accountants are treated as servants rather than gods. The cyborgs don’t just have innovative business models
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analyzing the way these competencies are activated within the firms’ business models. The home console market also exhibits crossed network externalities‚ which requires console manufacturers the ability to conciliate the interests of both developers and gamers. From a strategic point of view‚ core competencies are closely related with market performance. Today‚ Sony’s and Microsoft’s business models are quite similar. However‚ Microsoft and Sony remain far behind Nintendo and its Wii‚ which suggests
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Introduction: It seems that the competition that has been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. (NASDAQ: MSFT) has never really died down from the late 1970s‚ even as both companies have had ups and downs in the stock market and in the consumer products market as well. Apple Inc. v. Microsoft Corp.‚ was a copyright infringement lawsuit in which Apple Computer sought to prevent Microsoft and Hewlett-Packard from using visual graphical user interface (GUI) elements that were
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the computer business industry is innovation‚ because as soon as you put your product on the market it’s already obsolete. And if you don’t recognize and take advantage of even the smallest opportunities you come along‚ getting ahead and keeping that position can become very difficult. The fact is that both Microsoft and Apple have been plagued with missed opportunities over the years even though both have some of the strongest brands in the world. Now‚ the reason why Microsoft has dominated
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INFORMATION SYSTEM IN BUSINESS Coursework 2 Business problem-solving case Google Versus Microsoft: Clash of the Technology Titans Introduction Google founded by Larry Page‚ Sergey Brin and established at 1998‚ they focus on cooperation in internet services and products such as search‚ software and online advertisement and mobile phone. Microsoft Corporation is a software corporation that improves manufactures‚ produce PC‚ supply‚ licenses and aid variety products and
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top down. In a decentralized structure‚ the decisions are made at various different levels. (References from Organizational Theory) Apple computers have become much more mainstream in recent years. Now‚ it seems every time you turn on your TV‚ you see a Mac versus PC ad. These two companies are the two biggest competitors in the computer industry. Apple is primarily a consumer company‚ and makes most of its profit selling hardware‚ like its iPod music players and Mac computers. This makes
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Compare and Contrast the different organisational structures Organisational structure is the way in which a large company or organisation is organised‚ for example‚ the types of relationships that exist between managers and employees (Cambridge Business Dictionary‚ 2013). Organisation structure can be seen as different levels of power within an organisation. Structure is the layout of responsibilities clearly distinguished within a business setting. The design of a business structure can be affected
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The history of Google Google was established in 1998 by Stanford University Graduates‚ Larry Page and Sergey Brin. When Page and Brin first created the search engine they named it‚ Back Rub. Back Rub was developed to observe different links on web pages to find out the site’s specialist. The founder of Yahoo!‚ David Filo‚ heard of this new network and decided to support Larry and Sergey’s new search engine. Page and Brin took this to their advantage and began a company and look
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