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Unit 3 P1 P1 – describe how marketing techniques are used to market products in two organisations. Overall concept: The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs‚ this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses‚ these are; The production concept: This is where
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Task 2: [M1] | |Co.op mart (COOP‚ SaiGon COOP ‚ 2011) |Viet fashion (Ninomaxx‚ 2010) | |Growth |Product development |Creating some new products which are belong to their brand. |Publishing new collections to market in a season or yearly. They change style‚ colour‚ kind of | |strategies | |Selling them in the old market with low price
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P1 Checklist Describe how marketing techniques are used to market products in two organisations. Task: You need to investigate Innocence drinks and Tropicana to create a presentation describing which marketing techniques e.g. Market penetration‚ Market development‚ Product development‚ Diversification‚ Branding and Relationship Marketing these companies use to market a particular product‚ you need to select one product/services from each organisation. To achieve P1 your presentation must
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Compare the methods used to distribute two selected products and services In this report I will be comparing methods used by two different retailers on how they distribute two chosen products‚ of my choice‚ in two different retailing sectors. Seeing as the food and clothing sector both have very different styles of how they meet their product requirements‚ I will compare Tesco and JD; The products from these two companies itself that I’m going to compare is ‘Tesco Value Bread’ and Nike hoodies.
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Introduction to Marketing – (Patricia) Task 1 – This task addresses P1: describe how marketing techniques are used to market products in two organisations. To: Patricia From: Fehime Karamanoglu Subject: Marketing Techniques Date: 23/10/2014 1.0 Introduction This report provides further and thoroughly detailed research into the companies‚ McDonalds and Lewisham Southwark College (LeSoCo). This research has been gathered in order to examine and research the marketing techniques used in order to market
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the effectiveness of the use of techniques in marketing products in one organisation In this section I am going to evaluate the effectiveness of Apples Marketing techniques. The IPad was launched in 2010 and has had enormous staying power in terms of keeping a lot of its popularity it is only recently it has gone downhill and is only now starting to decline. This shows the IPad is still a very popular product and as Apple has the resources to update its products and get them back to the top of the
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(1)INTRODUCTION I am going to describe the marketing techniques used to market products in Barclays Plc and in Diabetes UK as well as their main activities. (1a)BARCLAYS PLC Sector by activity Barclays is a global profit making service provider that offers retail and commercial banking‚corporate and investment banking‚credit cards‚wealth and investment management to over 50 countries worldwide. (1b) DIABETES UK Sector by activity Diabetes UK is the largest charity organisation in the UK that
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Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a
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Product and service marketing are highly related. Take the success of a company like Apple‚ for example. The technology giant operates nearly 400 retail stores‚ employs more than 42‚000 people and hosts more than a million visitors each day. In 2012‚ Apple’s retail operations generated nearly $19 billion. Furthermore‚ it’s estimated that Apple’s Fifth Avenue store generates more than $35‚000 per square foot‚ making it the highest grossing retailer in New York – ever. Those statistics reinforce the
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