3/11/2013 Consumer behaviour Lect. M.Černikovaitė © lekt. M.Černikovaitė 1 Consumer behaviour Definition of consumer bahaviour External and internal factors influencing conumer behaviour Decision making process R. Urbanskienė ir kt. Vartotojų elgsena. KTU. 2000. Schiffman‚ Leon G. Et al; Consumer Behavior. 2003. Consumer behaviour : applications i n marketing / Robert East‚ Malcolm Wright and Marc Vanhuele. -- Los Angeles (Calif.) : Sage Publications
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In every great piece of art there is usually an inspiration of some sort that gave the artist influence on their production. In contemporary society‚ we often see modern artists use influences from past theories‚ ideas‚ designs‚ etc. Inception‚ the 2010 sci-fi action film‚ is a movie about illegal spying by entering the minds of certain individuals by sharing dreams. Dom Cobb and his partner‚ Arthur‚ use this tactic to extract or plant desired information from or into their unconscious. Mr. Saito
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Consumer Behaviour: CHAPTER 1 Consumer behaviour and marketing strategy: * market segmentation * positioning strategy * new market applications * global marketing * marketing mix * consumerism‚ ethics and non profit marketing Consumer behaviour is product person situation specific * product specific * person individual * situation Consumer behaviour * a discipline dealing with how and why consumers purchase (or don’t purchase) products and services
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A Brief Introduction to Motivation Theory 34 Votes Management Theories > Motivation Theory What is Motivation? Motivation is the answer to the question “Why we do what we do?”. The motivation theories try to figure out what the “M” is in the equation: “M motivates P” (Motivator motivates the Person). It is one of most important duty of an entrepreneur to motivate people. (I strongly belive that motivating people with visionary and shared goals is more favorable than motivating through
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Describe‚ compare and contrast one process and one content theory of motivation. Evaluate how appropriate they are for organisations today. This essay’s aim is to analyse and establish an understanding of various motivation theories and their possible application within organisations. Along with implementing‚ the information related to motivation‚ this essay would demonstrate the importance of motivation and it is necessary for organisations to motivate their employees effectively Motivation derives
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Inc. 1 BUDGET CONSTRAINT Consumer theory ---- how consumers buy their goods? Economists assume: consumers choose the best bundle of goods they can afford. Two aspects: ----Consumers choose the most preferred goods. ----They are limited by economic condition. The Budget Constraint Consumption bundles: （消费束，商品组合）: a list of numbers of goods and services. X = (x1‚ x2‚ …‚ xn‚) In the case of two goods: good 1 and good 2. Bundle of goods:
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Compare and contrast the aims and methods of Trait Theory with those of Personal Construct Theory Psychologists seek to explain and formulate why people behave differently in everyday common situations and to define individual differences in terms of the knowledge gained and it structure. Personality can be defined as an individual’s characteristic qualities of thought‚ emotion and behaviour when interacting with their social environment. Traits are ‘relatively enduring ways in which an individual
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COMPARE AND CONTRAST THE AIMS AND METHODS OF TRAIT THEORY WITH THOSE OF PERSONAL CONSTRUCT THEORY Traits: a moderately‚ stable characteristic‚ that distinguishes one individual from another. Or the individual differences between individuals. Personal Constructs: an individual is seen as creating their own private structures of the world‚ centred on their own individual experiences‚ this is fundamental to making sense of the world and how to behave in it. These are the foundations of both approaches
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of the mind that was quickly discarded. Freud was very flexible and liberal. Active theorists. Developed theories and modified them accordingly 1. TOPOGRAPHIC MODEL (SPATIAL MODEL) Outlined the landscape of the psych. Suggested there were three regions/systems to the mind Unconscious Under water Preconscious Closer to the water lines. Some mental elements can be made conscious cause they are closer to the conscious Eg. Childhood room: Childhood drawing‚ favourite toy
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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