continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance‚ personal attention‚ encouragement and support which made more eligible to be confidentabout this project.We highly thankful to all Mobilink staff members by providing that help us and make this project possible. MANAGEMENT President and CEO Rashid Khan Chief Strategy Officer
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Brand Equity Planning Model Consumer analysis From consumer’s point of view : -Identification of source of product: Jazz can be identified in front of the other dominant brands- Assignment of responsibility to product maker: Consumers offer their credence andloyalty with the unstated understanding that the brand Jazz will behave in certain waysand provide them utility through steady product performance and appropriate pricing‚ promotion‚ and distribution programs and actions.- Risk reducer:
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DAY 1 (21-11-2013) It is regret to inform you that on 21st Nov 2013 at 9:45 am I was called by branch manager(Khurshid Ahmed)on ptcl number (02136370204) for the confirmation of cheque Rs 750000 for clearing which was rejected by me as it was not issued by me. After that I visited branch for the enquiry about the cheque which was not issued by me but branch manager refused to show me any detail. Instead manager asked me to show cheque books to verify whether it was misused from cheque books which
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the performance of company in general. Although Mobilink is performing well‚ there are certain areas where they need improvement. During my internship‚ I observed that Mobilink can achieve more success if they: 1. Coverage in Kohat Mobilink is loosing a lot of its preferred and potential customers because of poor coverage in Kohat. To get over this weakness Mobilink has to increase-the number of cell sites. By increasing the number of cell sites Mobilink will gain more customers and would be able to
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Final Project Effectiveness of celebrity in brand endorsement Between A comparative study of Mobilink Indigo and Telenor Persona A REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES‚ VIRTUAL UNIVERSITY OF PAKISTAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
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operations‚ under the brand name of Ufone from Islamabad on January 29 2001.Since Etisalat took over PTCL in 2006‚ during the year as a consequence of PTCL’s privatization‚ 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL‚ the management of Ufone has also been handed over to Etisalat. In September 2006‚ Ufone selected Huawei to deploy the nationwide GSM network at a contract value of above USD550 million. Ufone adopted Huawei’s new-generation GSM
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the compilation of this report too. Executive Summary This report has been written to fulfill my MBA degree requirement. The contents of this report are based on my 6 weeks internship‚ starting from 22nd July 2009 till the 6thof August 2009‚ at Ufone GSM. This report covers the department I worked in during the tenure of my internship‚ the contributions I made and the lessons I learnt. My experience and observations have also been expressed here‚ along with some of the problems that I was able
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project. Executive Summary We conducted an economic survey on Ufone GSM‚ which is a major part of the Pakistan telecommunication sector. This report contains information that we have gathered. The report compromises of a brief overview of the company‚ the problems faced in the beginning and than its emergence as the biggest share holder in the telecom sector. The marketing strategies of Ufone regarding its major competitors (Mobilink‚ Warid‚ Zong & Telenor) the telecom sector nowadays is in
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Maintaining its leadership successfully in the market though having two international players as competitors‚ Mobilink‚ since its launch in 1998‚ is offering ground-breaking marketing offers and thus had caught the trust of over 30 million people with a market share of 44 percent. Introduction of more mobile brands in the mid-2000 made the Pakistan telecom market more ready for action. Companies started working on the policy of making more customers at the cost of price which ultimately made the
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Classical Music and Jazz Music Music has always been an important element for the humanity. Exist many different kinds of music. For purpose of this paper I’m going to compare classical music with jazz music. This two types of music belong to the category of complex art music. A comparison of classical and jazz music yield some similarities and different and could also lead to an appreciation of this two important category of music. The music called classical‚ was found in stores and performed
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