1. Analyze the buyer decision process of a typical Pink customer. A typical Pink customer goes through several stages. It starts with the customer’s recognition that she needs a specific product‚ whether it is lingerie or even sweatpants or a t-shirt. The next stage will be the information search among several places that offer fashionable and cool products in order to find out which is the right place to buy. Pink will be easily spotted by possible customers because
Premium Adolescence Lingerie Customer
Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers‚ we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance‚ advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market
Premium Fashion Target audience Marketing
VICTORIA’S SECRET PINK: KEEPING THE BRAND HIP When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of super-models donning its signature bras‚ panties‚ and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s
Premium Target market Lingerie Pink
Company Case Victoria’s Secret Pink: Keeping the brand Hot I) Analyze the buyer decision process of a typical Pink customer The buyer decision process of a typical Pink customer can be split into five different stages‚ which can be found in the text studied. The first stage is for the buyer or to recognize the need for the product for instance in this case « lingerie ». Teens and tweens are the main targets for Pink’s products ; they are in a hurry to change over to maturity in terms of what
Premium Lingerie Marketing Limited Brands
Victoria Secret: The Pink Line BUS 330 17 January 2011 1. According to Victoria Secret’s marketing department‚ their sub store‚ The Victoria Secret PINK Line‚ is for the casual college student and is used ideally as sleepwear. The clothes are very comfortable and relaxed. A non fashionable teen to young adult is Victoria Secret’s supposed target market. However‚ with tweens and teens becoming more mature at a younger age‚ they too are finding the brand to be a suitable replacement for kiddy
Premium Lingerie Young adult Fashion
Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants‚ T-shirts‚ pajamas‚ bras and panties‚ pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image
Premium Marketing Fashion Decision making
Nicholas Pope Dr. Chatterjee Pink Case Study Questions May 17th‚ 2011 1. Analyze the buyer decision process of a typical Pink. * Consumers‚ not only Pink consumers‚ have a buyer decision process. This decision process includes need recognition‚ information search‚ evaluating alternatives‚ purchase decision‚ and post-purchase decision. In Pink buyer’s case‚ I believe many of them find the “need” to buy because they want to keep up with the newest trends and be fashionable. They are not
Premium Marketing Consumer Business
Victoria’s Secret Pink: Keeping the Brand Hot 1. Analyze the buyer decision process of a typical Pink customer. Tween and Teen girls are the major target customers for Pink. Victoria’s Secret needed to expand sales. Introducing the Pink brand was a great way to target new customers for growth. Younger girls aspire to be like older girls and are becoming more mature at a younger age. They want to wear clothes that fashionable‚ trendy‚ and hip so they are drawn in to the Pink brand because it is
Premium Adolescence Childhood Lingerie
Victoria’s Secret has 1‚040 stores globally with more than 6 million square feet of retail space. Net sales are more than $5 billion and average sales per selling square foot are $581. However‚ when the word globally is used‚ it actually means the United States. International sales are mostly mail order or at a handful of airport stores. Victoria’s Secret could position their international presence better and is something they should work on. Victoria’s Secret still might be a secret to a lot of
Premium Supply chain management Supply chain Logistics
demographic segment of consumers is Wild Planet targeting? 3. Visit the Wild Planet Web site at www.wildplanet.com to learn more about the company. How does the Web site help consumers through the buyer decision process? COMPANY Case Victoria’s Secret Pink: Keeping the Brand Hip When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of supermodels donning its signature bras‚ panties
Premium Lingerie Target market Pink