Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity? By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However‚ from this case it doesn’t seem thatMartha‚ the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there
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and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America
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Case 1. Trap-Ease America: The big cheese mousetrap. ------------------------------------------------ 1.In order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice. If there are - their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Easeis the only innovative mousetrap on the market‚ Martha and investors are able to use thisopportunity.Group would write
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Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
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1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap‚ it is necessary to evaluate the values of which market segments will be best served by the product‚ the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts‚ she defined the market segment and their values as women responsible for
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|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24‚ 2012]
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2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
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Running head: CASE STUDY TRAP-EASE AMERICA 1 Case Study: Trap-Ease America Marketing Questions for Discussion 1. The information they need to evaluate this opportunity will be: What kind people actually buying their product? They need to know this to target their real consumers. Their customers’ income level. By knowing this‚ they will see the reason of people who still buy those spring-loaded traps. Are there better products in the market? If so‚ no wonder why
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Case: Clearfield Cheese Company What are three problems that Clearfield Cheese Company is facing? At least one problem should address transportation. (Hint: you can use any of your business studies to address the problems) If their inventory levels are high‚ it means the cost of holding inventory it’s going to go up. The reason the inventory levels are high could be that the transit time is too high and they have to retain more safety stock to not run out of stock. They have a problem with
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“How the Bega Co-operative Creamery Company managed the organizational changes effectively?” The Bega Co-operative Creamery Company is a 100% Australian owned and operated cheese company‚ which is also the Australia’s No. 1 selling single cheese brand‚ started in 1899 in Bega Valley. It’s well known natural cheddar and processed cheddar cheese are sold through Australia and over 50 countries worldwide. The organization mission is “to make the best dairy product in Australia‚ in the most hygienic
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