10. Pandora: Disintermediator or Disintermediated? For Pandora‚ one of the biggest players in Internet radio‚ figuring out the future is both challenging and intimidating. If the regular challenges of growing a new company aren’t enough‚ Pandora also faces a market that is reeling in turmoil. In the new digital world‚ the way people listen to music continues to change dramatically. It seems likely that Pandora will either lead the changes or fall victim to them. Pandora was founded just over a decade ago
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Pandora Media‚ Inc.‚ formerly Savage Beast Technologies Incorporated‚ is an internet radio service in the United States‚ Australia and New Zealand. Pandora Media‚ Inc. is a free personalized radio that plays music and comedy. It has music and comedy alike that all can enjoy. You just have to start with the name of a favorite artist‚ song‚ comedian or composer and Pandora will create a custom station that plays those similar tracks for your hearing. There are hundreds of music and comedy genre
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Question 2 Slide 1 and 2– Pandora Horizontal conflict Pandora used to have its target on desktop usage. Now it is switching to mobile and cars‚ with mobile adds growing faster than any other form. (We are going to see the numbers later). This happens to create an internal horizontal competition among its vehicle distribution channels and causes a necessity to invest resources in each of them at the same time. Slide 3 – Pandora vertical conflicts Pandora’s membership v.s. advertising sales
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Pandora Case Analysis Abstract Pandora provides personalized Internet radio stations to its customers. Pandora provides this customized radio free of charge to its users. In combination with other business models‚ Pandora has successfully implemented the freemium business model in which 99% of its users receive a free service and 1% of the users pay for premium services. This business model is not appropriate for every type of business but can be profitable for some types of businesses
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of actions that lends the company to operate as a B2C‚ content provider‚ e-commerce site. Both the original business plan and the secondary plan in late 2005 supported the consumer market of “enjoying accessible music”. In assessing Pandora’s two business models you see that most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced
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Pandora According to Greek mythos‚ Pandora‚ which means “all-gifted”‚ was the first woman on Earth and made out of clay by Hephaestus under Zeus’s order. Pandora was made for vengeance‚ Zeus had her made to give to Epimetheus‚ brother of Prometheus as revenge for giving fire to mortals. Other gods gave her talents such as beauty‚ persuasion‚ curiosity‚ music‚ etc.to make her more appealing to Epimetheus. At her wedding Zeus gave Pandora a beautiful box‚ which he instructed never to open. Although
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vital information or private information on my account. I use the free version of pandora so it doesn’t have any of my credit card numbers‚ therefore I don’t mind having my station open for others to use or view. 2. How could someone use this information unethically? Someone could use this information unethically by stealing someone’s account and making it their own. For example if someone were to pay for their pandora account‚ and another person were to hack into their account without permission
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like vases and paintings have scenes of a statute like woman or gods surrounding the same woman. The Greek people and gods called this woman Pandora. Pandora was a woman that was born from the clay of the earth and was molded by the god Hephaistos‚ Pandora was the first woman to ever have been formed by the clay of the earth the gods truly believe that Pandora was a true masterpiece that needed to be applauded and worshiped.
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Pandora currently has over 80 million users in the United States and adds nearly 600‚000 new subscribers every week. They also dominate the internet radio market segment with over 50% of all internet radio hours being listened to on the internet being done at Pandora.com. Pandora’s unique music listening system allows users to select a favorite musician‚ genre or class of music and using specialized computer algorithms‚ create a personalized radio station that not only plays the music the user selects
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strategic changes are fundamental in order to become more competitive and flexible as the consumer behavior readapts itself into financial conditions‚ environmental and many other crucial factors. At this point we affirm that accepting challenges companies grows and expands both vertically and horizontally thus becoming a multiplier in the chain that needs constant changes and from this world`s point of view the globalization is forcing us to readjust in the new rules to survive in the current situation
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