A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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Nokia Financial Statement Analysis: Measuring the performance through data Billy Mckeown 29th April 2012 Review before submission TABLE OF CONTENTS Company Profile 3 Standing Against the Competition 4 The Cross Border Markets 5 The Financial Strategy 6 Building the Books – The Net of Sales 6 Charging the Revenue Lines – Analyzing the Costs 8 Building Assets Against Liabilities 11 Multiplying the Numerations 11 Managing the Liabilities 12 Understanding the Financials
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Marketing mix is the set of controllable tactical marketing tools–product‚ price‚ place‚ and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938‚ Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century‚ with outlets and business filaments that stretch from Hong Kong to Mainland China‚ Taiwan‚ North America and Japan. The brand now has now become a household
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Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later‚ Nokia’s handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia’s rise‚ and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born‚ inspired by the Nokianvirta river on the banks of which Idestam opens a second
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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Company Perspectives : - “Virgin is about doing things that really work‚ not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin
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about 32 000 employees of Nokia to switch to Microsoft. Headquartered in Espoo‚ near Helsinki‚ will be retained. A main output anyway no longer manufactured in Finland. Now‚ so hope in Finland‚ the Group faces a new beginning. Leading the group will
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BUSINESS PROCESS The main focus of this research is to understand more of business process with associate of an organisation and its structure. As we know‚ business process is a collection of related tacks or activities that produces a specific service or product for a particular customer or customers. According to the literature renew showed by David Barnes; Business process in an organisation is an input which includes people‚ materials‚ information and finance. it’s also an input that organise
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Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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