Hannah Ingram Commercialisation In Sport. The media is now more powerful and pervasive than ever before; in today ’s world it ’s impossible to go anywhere or to read a magazine or watch TV without a sports star encouraging you to buy the latest craze item. Whether it ’s trainers‚ clothing‚ perfume or a car a sports personality will endeavour to sell it to you. The advertisement market loves to use sports people to sell their products‚ as they know these people attract an eclectic range of attention
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is the commercialisation of sport a positive trend? Negative I feel that commercialisation of sports is bad as it denies the sport players of their privacy. As the players would be constantly under the limelight‚ details of their lives‚ both the good and the bad‚ are released to the public. For example‚ in the recent Tiger Wood’s scandal involving his many mistresses‚ his private life was broad casted to the public‚ attracting many criticisms. Therefore‚ the commercialization of sports is bad as
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Sports Development in India The history of sports in India dates back to the Vedic era. Physical culture in ancient India was fed by a powerful fuel: religious rights. There were some well-defined values like the mantra in the Atharva-Veda‚ saying‚ "Duty is in my right hand and the fruits of victory in my left". In terms of an ideal‚ these words hold the same sentiments as the traditional Olympic oath: "For the Honor of my Country and the Glory of Sport." Today sports are considered integral
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Commercialization of education The Commercialization of education has been a fairly recent trend in India that stems from the educational reform in the country over the last two decades. It mainly materializes itself in mushrooming private schools‚ public and private universities and at the high education level. In a sense‚ it has added a financial element to the qualifications of attending private schools and public and private universities. Undoubtedly‚ it affects millions of families. As a result
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perceptions make it rather difficult to properly assess India’s standing in the world of sports today. The pessimists love to paint a gloomy picture of the Indian sports and its detractors‚ too‚ are eager to point out that for a nation of India’s size and population its sporting successes are few and far between. They‚ however‚ tend to forget that in today’s highly commercialised and fiercely competitive sports‚ mere skill and talent are not enough to ensure success in the form of medals. In this regard
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Consequences of Commercialisation on Quality The significant presence of the private sector at the primary‚ secondary and tertiary levels of care is well acknowledged as shown by a number of studies. A number of micro studies on utilisation have in fact highlighted the dependence of different strata of a given population on private practitioners‚ both trained and untrained‚ for primary level care across states. The distribution of private nursing homes and hospitals presents a picture of variation
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years tourism in India has shot up at lighting speed. India has succeeded in becoming the most preferred place amongst domestic and overseas traveler. Tourism exposes the international traveler to India’s diverse culture. According
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Sport is one of the purest forms of combat. This world‚ which rewards toil and sweat‚ and designs true devotion and discipline to a cause‚ is far removed from the murky labyrinth that is politics. If politics is flighty‚ sport is downright earthy‚ basic. However‚ our political heavyweights bound the chasm between the two fields with aplomb. Therein lies the mystery. After all‚ why would a high-flying politician choose to link himself with low-profile sports like kabaddi‚ hockey or table tennis? Turns
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GROUND REALITIES Sports Marketing:Changing the Game Nitin Singh* Do you remember the “eat cricket‚ sleep cricket‚ drink only Coca Cola” campaign? Of course you do. India is a cricket crazy nation‚ and we take sports very seriously. By cleverly aligning itself with the sport and the cricketing hysteria‚ Coke had pulled off a marketing coup. Sports marketing is gaining momentum in India and globally. It refers to how companies leverage the emotional attachment of people to teams‚ sporting heroes
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Trends in India’s Domestic Fashion Market Trends and Business Opportunities in India’s Domestic Fashion Market The Growth Story of Sports Brands in India: ‘Sports-Inspired Casual Wear’ Brands Eye the ‘Affordable Luxury’ Segment Women’s Ethnic Wear: Contemporising Indian Wear to Capture a Larger Market Growth of Over-the-Counter (OTC) Fabric Market Kids are the New Shoppers ‘Pop Up’ Retail Concept: Temporary Stores to Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54 perspective
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