Strategy Comcast has been making significant investments to enhance their products while improving the service and support being delivered to consumers. Comcast’s strategy focuses on providing consumers with the best and most content across all platforms. Their vision is to give customers exponentially more content choices – all available to consumers at the click of the remote without having to buy any additional equipment. Comcast’s strategy includes the implementation of the XFINITY brand
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|Marketing Strategy | |Comcast Corporation | | | | | | | |
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Customers are very particular about the media outlets they pay attention to these days. For a cable company like Comcast‚ reaching some potential customers can prove to be more difficult than others. One example‚ is the “out and about” customer‚ who does not have time to sit down and watch TV. This type of customer is not seeing any of our commercials‚ which could entice them to our new products like home security which could be useful to them as they are away from the house often. A media outlet
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1. Does Comcast’s strategy as described seem to be well matched to industry and competitive conditions? Comcast’s strategy focused on the following elements: • Technological Innovation: Through offering a wide range of services and features that no other provider offers. These features include: Voice Over IP Telephony‚ Video On demand with High Definition technology and advanced features such as recording and playing TV shows anytime and high speed internet reaching to 6 MB/S. • Strategic
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Comcast Business Analysis Patricia Baskerville MGMT/521 January 30‚ 2012 Professor Samuel Cunningham Comcast Business Analysis Comcast is one of the largest video‚ broadband Internet‚ telephone‚ and cable service providers in the United States. The company is a member of the fortune 500 company as the largest and profitable companies. Comcast ranking number is 66 in the fortune 500 company and is in third
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Comcast Dewayne Russell Dr. William Cheng Fin 534 March 15 2013 Skip to Navigation Skip to Content Comcast Cable continues to drive innovation‚ increase new product introductions‚ transformed the customer experience‚ and has successfully integrated NBC Universal. Comcast derives the bulk of its revenue from television‚ Internet‚ and digital phone services offered in 39 states and the District of Columbia. Comcast Corporation (NASDAQ: CMCSA‚ CMCSK) is one of the
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Comcast Corporation is situated in the United States and is mainly involved in cable television‚ internet and phone services business. In addition‚ the company is also involved in the provision of an extended range of facilities that include entertainment and communication services and products. The Comcast Corporation is able to cater for most of the needs of their residential and commercial customers who may be in need of their services or products. Comcast Company has been in operation for about
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Taylor COM 115 Corporation Background Comcast Corporation was founded June 28‚ 1963 by Ralph J. Roberts‚ Daniel Aaron‚ and Julian A. Brodsky. “Comcast is one of the nation’s leading providers of communications‚ entertainment‚ and cable products and services. Headquartered in Philadelphia‚ Pennsylvania‚ they employ over 100‚000 employees nationwide” (Comcast‚ 2010). The five general areas that make up Comcast are cable communications‚ cable networks‚ broadcast television‚
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STRATEGIC MANAGEMENT OF COMCAST CORPORATION AN EXTERNAL AND INTERNAL ENVIRONMENTS ANALYSIS Table of contents 1. Introduction..............................................................................................................................................2 2. External Environment………………………..………………………………………………….……...2 2.1. Basic Characteristics of the Environment …………………………………………...……………2 2.2. PEST Analysis……………………………………………………………………..………………3 2.2.1. Political Factors………………
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Comcast NBC Universal SWOT Analysis and Discussion Comcast is the largest cable television company and largest internet service provider by a large margin. They pull in almost 75 billion dollars in revenue annually‚ serve over 22 million customers‚ yet have still managed to win the world’s worst company twice in a row. There is no denying Comcast’s ability to make money and pull in customers but with a closer look on their internal strengths and weaknesses along with the external movement of the
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