Personal Cultural Orientation‚ Destination Brand Equity and Revisit Intention: The Case of Cali‚ Colombia Dissertation Proposal Adolfo Rudy Cardona TUI Abstract This study investigates perceptions by tourists to travel destinations based on personal cultural orientation and its effect on destination brand equity ( i.e.‚ image‚ value and quality) and tourist behavior. Likewise‚ it attempts to explore the possible
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changing towards a lower context culture. Hall’s theory is complemented with Hofstede’s (2008) individualism vs. collectivism dimension and with Lewis’s (1999‚ 2005) cultural categories of communication and Western vs. Eastern values. Examples of Finland‚ Japan and India are presented. Keywords: high/low context culture; communication style; culture; cultural features; individualism; collectivism; Finland‚ Japan; India. Aim of This Article It is generally acknowledged that people from different countries
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Journal of Business Research 60 (2007) 277 – 284 Hofstede ’s dimensions of culture in international marketing studies Ana Maria Soares a‚⁎‚ Minoo Farhangmehr a‚1 ‚ Aviv Shoham b‚2 a School of Economics and Management‚ University of Minho‚ 4710-057‚ Braga‚ Portugal b Graduate School of Management‚ University of Haifa‚ Haifa‚ 31905‚ Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between
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Comparative Environmental Frameworks Chapter Three The Political and Legal Environments Facing Business 3-2 Copyright © 2009 Pearson Education‚ Inc. publishing as Prentice Hall Individualism vs. Collectivism Political Ideology • Individualism: primacy of the rights and role of the individual • Collectivism: primacy of the rights and role of the community • The system of ideas that expresses the goals‚ theories‚ and aims of a sociopolitical program • Political ideology might be either singularistic
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However‚ the company must be careful that the employee does not ignore corporate goals and policies. The principle that the single person is more important than than the group and that people should work and own things for their own advantage. Collectivism : Personal or social orientation that emphasizes the good of the group‚ community‚ or society over and above individual gain. A theory or political system based on the principle that all factories‚ farms‚ etc.‚ should be controlled by or for all
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Hofstede’s dimensions of national culture Hofstede distinguished five dimensions of national culture: Power Distance (PDI)‚ Individualism/Collectivism (IDV)‚ Masculinity/Femininity (MAS)‚ Uncertainty Avoidance (UAI)‚ and Long-Term versus Short-Term Orientation (LTO). For those readers who are unfamiliar with his dimensional model‚ a short description follows. The dimensions are measured on index scales from 0 to 100‚ although some countries may have scores above 100 on certain dimensions because
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Kierkegaard and Tillich write in a very similar way about the faith as that one thing which can transcend the individual and the collective. Having faith transcends the human experience from the finite universe and into perceiving the world through the aesthetic. No longer concerned with the ethical boundaries because the faith in God will bring only what is in good sake. Kierkegaard presents to the reader the idea of the “absolute duty to God” and he describes that Abraham’s duty to his son is less
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ideals include caring for his family‚ working arduously‚ and making money. Equality’s ideals are revolved around the society’s system of rules which are dominated by the idea of lack of individualism. Rather they are absorbed in the word “we” and collectivism. Gregor’s story is tragic because of his death in the conclusion‚ while Equality remains alive and builds a new city that will no longer include “we.” Both Equality and Gregor are largely controlled by their rulers. Equality’s ruler is the council
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term “love” in respect of marriage? India is one of many countries that put greater value in collectivism versus individualism. An individualistic culture put a greater value on self-reliance‚ personal freedom‚ personal autonomy‚ and personal initiative. The collective culture has a sense of concern for others and an interdependence that results in harmony. When one is born into a collectivism culture‚ that person‚ through birth‚ belongs to a family or an extended family. That family then in
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Chapter 1 Learning About Organizational Behavior What is Organizational Behavior? Seven Foundation Competencies Managing Self Managing Communication Managing Diversity Managing Ethics Managing Across Cultures Managing Teams Managing Change Organizations as Open Systems [Not in Text] Case Discussion: Robert Princeton at Falls Video 1 Robert Princeton Case Procedure Brief lecture review of chapter slides 10 minutes in teams
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