G. Brown‚ L. Burton‚ S. Deans‚ K.‚ & Kotler‚ P. (2010). Marketing (pp. 4-40). New South Wales: Pearson Australian Marketing Association Bergman‚ R. Coulter‚ M. Robbins‚ S.‚ & Stagg‚ I. (2012). Management 6 (pp. 86-91). New South Wales: Pearson. Colgate‚ M. Smith‚ B. J. (2007). Customer value creation: a practical framework. Journal of Marketing Theory and Practice‚ 15(1)‚ 7-17. Jawarski‚ B Kotler‚ P. (2000). Marketing Management: Millenium Edition. Upper Saddle River‚ NJ: Pearson Lynch‚ J Seelig
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closed up Group: The Grey Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has
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References: 1) Kotler‚ P.‚ Brown‚ L.‚ Burton‚ S.‚ Deans‚ K. and Armstrong‚ G.‚ (2010) Marketing‚ 8th ed. Pearson Education 2) Smith and Colgate‚ (2007) Customer Value Creation: A Practical Framework‚ Journal of Marketing Theory and Practice‚ Vol. 15‚ no. 1‚ pp. 7-23 3) Smiggle‚ (2012)‚ About Us‚ retrieved from www.smiggle.com.au 4) American Marketing Association‚ (October 2007)‚ Definitions
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Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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Acknowledgement Praise is to Allah Almighty‚ the one testing us all at alltimes andmaking decisions about what we don’t know and can’tknow. Writingthis report appeared to be a great experience to us. Itadded a lot toour knowledge while we were working on this report. If we say that thisreport is one of our memorable experiences in studentlife‚ then itwould not be wrong.We owe profound gratitude to MR.Mohsin Ali Shah for stimulating ourcreative abilities by assigning this report to me. I amimmenselyobliged
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* IPAAC * Issues e.g. whether there was a breach of duty * Principles e.g. Breach if burden of harm was not great * Authorities e.g. Woods v Multi sport holdings ltd * Applications e.g. The burden of using helmets was significant * Conclusion e.g. there is no breach Law of Contract Terms of the contract * Express terms * Terms stated and agreed to by parties * In simple cases‚ terms stated in offer * Eg‚ $ reward for cat
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Chapter 20: Marketing and Society: Social Responsibility and Marketing Ethics What’s Ahead Social Criticisms of Marketing Marketing’s Impact on Individual Consumers Marketing’s Impact on Society as a Whole Marketing’s Impact on Other Businesses Citizen and Public Actions to Regulate Marketing Consumerism Environmentalism Public Actions to Regulate Marketing Business Actions Toward Socially Responsible Marketing Enlightened Marketing Marketing Ethics Chapter
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Initially the process of branding was developed to protect products from failure‚ today the brands themselves are in trouble. At present consumers make buying decisions based on the perception of the brand rather than the reality of the product. Brand is the one that sells the product. Despite the fact that branding is more important than at any previous time‚ companies are still getting it wrong and even worse. Brands are failing every single day. I’ll tell you about 4 types of brand failures:
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GROUP ASSIGNMENT & EXERCISE QUESTIONS PRINCIPLES OF MARKETING & INTRODUCTION TO MARKETING SEPTEMBER 2012SEMESTER Week 1 - overview | 1. Discussion on Course Plan 2. Forming a group: Principles of Marketing (3-4 in a group) Introduction to Marketing (4-5 in a group) Week 2 - Topic 1: Foundations of Marketing | Instructions: Read Harley Davidson case Discussion questions Few brands engender such intense loyalty as that found in the hearts of Harley-Davidson
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COMPANY’S INTRODUCTION HISTORY Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to
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