FOODWORLD SUPERMARKETS CASE ANALYSIS By Narwal‚ Manvir Kaur Wendt‚ Shiela Empestan‚ Deanne Hernandez‚ Ylisha Noelle Francisco‚ Archie BSBA FM-III-A Ms. Merlin De Gracia (Instructor) March 18‚ 2013 THE INDIAN RETAIL INDUSTRY SCENARIO On the basis of a report published by the India Retail Forum‚ the organized retail account for Rs.55‚000 crore (about $12.4 billion) in the year 2006 and still it’s just about only 4.6% of the total Indian Retail Value that was about Rs.12‚000‚000 crore
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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Colgate Max Fresh’s (CMF) introduction to the US market drove Colgate-Palmolive’s (CP) US market’s value share up to 34.8% ahead from Procter & Gamble (P&G) at 2nd place with 31.6% value share. Nigel Burton‚ CP’s president for global oral care division is tasked to run the marketing of CMF in China and Mexico and is wondering if the product will generate enough sales to cover the costs of adapting CMF to the respective local markets. Burton also needs to check if there is a fit in terms of product
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Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right choice of target market
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http://www.emeraldinsight.com/0309-0566.htm The construct ``lifestyle ’ ’ in market segmentation The behaviour of tourist consumers Ana M. Gonzalez  University of Leon‚ Leon‚ Spain and   Laurentino Bello University of La Coruna‚ La Coruna‚ Spain Ä Ä The construct ``lifestyle ’ ’ 51 Received January 1999 Revised September 1999 Accepted June 2000 Keywords Lifestyles‚ Market segmentation‚ Consumer behaviour‚ Tourism Abstract The swift and wide-ranging changes that present-day
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Objectives: Completely overhaul the marketing plan of Yellow Submarine. Want Objectives: Formulate major initiatives for growth and long term survival of the business including: Introduction of new product lines Market Penetration Market Development Strategies Areas of Considerations Internal Environment Strengths: Good Location Yellow Submarine is located at the Ortigas Center a business district where many large and small corporations are situated home to class A residential condominiums and
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Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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been estimated at $93 million in 2011 (PrivCo‚ 2013). Kobo sales have been growing rapidly in the past year. Kobo reports that their Q1 2013 sales are up 145% vs. the same time period in 2012 (kobocafe‚ 2013‚ “Kobo’s bet to double down”). B. SEGMENTATION CHART The following chart outlines two customer segments for the Kobo eReader: Parental Educators Passionate Readers Demographic • 35-50 years of age • Married with young children • High level of education • Medium to high income
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Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
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------------------------------------------------- Racing past the Barriers The Success of the Apache Motorcycle in India Submitted to: Mr. Ahsan Durrani Submitted By: Badar Salam Kayani 1848 17th March 2013 Summary - This case study is about TVS Motor Company‚ the third largest two-wheeler manufacturer in India. TVS is among the top ten in the world‚ with annual turnover of more than USD 1 billion in 2008-2009‚ and is the flagship company of the USD 4 billion TVS Group.
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