Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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MODULE-2 WORKING CAPITAL MANAGEMENT Concept of Working Capital Working capital refers to short-term funds‚ need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital‚ it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital‚ such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working
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The Himalaya Logo: The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries‚ the Himalayas have been an icon of aspiration and of man’s quest to unlock nature’s secrets. They represent purity and lofty ideals. The fact that several of our herbs are sourced from this region emphasizes our brand’s connection with the Himalayas. The logo is a visual definition of brand identity. The leaf that forms the crossbar of the letter H represents the company’s
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Green buildings have greater payoffs than the cost to construct them making them a good investment over using standard building sites and materials. Many components play into the construction and design of a green building including location and building materials (just to name a few). Green buildings‚ whether they are homes‚ offices‚ or schools‚ are built to reduce pollution‚ conserve energy used‚ and to more efficiently use renewable resources. Several practices that are now used by those “going
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The objective and scoope of the assignment is to collect relevant data about an organization and its external enviroment ‚ to select and use the appropriater frameworks to carry out a strategic analysis of an organization and its external environment and hence identify and explaining the key strategic issues facing the organization ‚ the last is to present my findings in a chinese clearly structured report and the last objective and scoope is complete the assignment and to get a mark .. The importance
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Building Construction Related to the Fire Service Chapter 1: Building Construction & Fire Service The building variables that FF must consider: • Age of building – age in itself is not a hazard but an indication of potential hazards • Fire protection systems – first line of defense in a building • Occupancy of the building – often affects fire behavior…each occupancy has different hazards & fuels‚ and the structural components are subjected to different temperatures‚ heat release
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Building Peace is divided into two parts. Part one is an introduction to understanding contemporary armed conflict including defining current conflicts as identitybased and locating them more internally (intra-state) than internationally‚ with diffuse power and weakened central authority characteristics. Conflicts are protracted because they become lodged in long-standing relationships and are characterised by social-psychological perceptions‚ emotions‚ and subjective and cultural experiences. International
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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