SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising‚ personal selling‚ sales promotion‚ direct marketing‚ and publicity. Advertising is any paid form of non-personal
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The Digital Impact on the Marketing Mix During the past few years‚ the game of marketing and advertising has changed greatly. Presently no matter how talented the creative team is. You can’t ignore the digital technology and it effect on marketing mix and marketing in general. From pricing point of view after the access on the new technology especially the internet now the customers can communicate with each other and discuss about the prices‚ and because of that it is impossible to
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Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
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Product Samsung is one of the world’s largest information technology company‚ it publish many different type of product to the market‚ their products include Mobile phones; TV‚ Audio and Video; Camera and camcorders; Notebooks and Monitors. Samsung’s flagship mobile handset line is the Samsung Galaxy S‚ which many consider a direct competitor of the Apple iPhone. Samsung sold 235 million mobile handsets in the year 2009. At the end of the third quarter of 2010‚ the company had surpassed the 70
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| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
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COLGATE-PALMOLIVE Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ into two product segments: Personal and Home Care‚ and Pet Nutrition‚ known for its toothpaste and oral hygiene products (including toothpaste and toothbrushes). Colgate-Palmolive is one of the world’s largest Consumer Products companies by market share with commercial presence on six continents. Founded in 1806‚ Colgate-Palmolive
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William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate & Company. 1873: Toothpaste is first marketed. 1896: Collapsible tubes for toothpaste are introduced. 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap. 1910: Colgate moves from original location to Jersey City‚ New Jersey. 1926: Palmolive merges with Peet Brothers‚ creating Palmolive-Peet Company. 1928: Colgate and
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Colgate Karen Aquino‚ 2 Nikki Dolfo‚ 13 Jan Laurice Esteban‚ 14 Kat Oabel‚ 27 Essa Pipo‚ 31 August 29‚ 2014 A. Executive Summary Colgate-Palmolive is a company based in America operating on an international level. They are known for the production and merchandising of oral‚ personal‚ home care‚ as well as pet nutrition products with a reasonable price-quality relation. Last 2012‚ the company earned 2.58 dollars per share and is expected to earn 3.09
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INTRODUCTION Colgate-Palmolive serves global customers with products in five major categories: oral care‚ personal care‚ household surface care‚ fabric care‚ and pet nutrition (Colgate Palmolive n.d). The Colgate-Palmolive Company was founded in 1806. Colgate-Palmolive markets its products in over 200 countries and territories worldwide. Colgate-Palmolive is a $15 billion global company serving 6 billion people around the world (Colgate Palmolive n.d). Colgate People‚ working around the world
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industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste‚ Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence among the customers. It has successfully making the customers to have brand loyalty toward Colgate. Besides that‚ Colgate has different types of toothpaste‚ which can satisfy different needs of the customers
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