would be a successful venture if fresh and frozen fruits and vegetables were offered at a discounted price by Coles to students in Melbourne for a limited period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will
Premium Target market Target audience Advertising
MBA503 - Marketing for Managers Session 1 2013 Faculty of Business School of Management and Marketing CSU Study Centre Melbourne Internal Mode Subject Coordinator Belinda Fridey Subject Overview Welcome to a new session of study at Charles Sturt University. Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying‚ entering and developing markets and aligning the
Premium Marketing
COVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 |
Premium Marketing Economics
amount is disclosed in the Note 11 of Notes to consolidated financial statements (Woolworths 2012‚ p 126). b) Movements in carrying value of goodwill The carrying value of goodwill at the beginning of the period was $3227.7M (Woolworths 2012‚ p 126). An additional $42.1M was recognised throughout the year due to additional acquisition of businesses‚ with less $1.5M for disposals and $0.7M for other expenses. Woolworths also recognised an impairment loss of $70.6M for the year. There was also an
Premium Balance sheet Goodwill Subsidiary
Introduction Woolworths Limited is a retail company made up of a range of businesses that provide customers with quality‚ range and value. This report focuses on two parts‚ Woolworths Ltd Strategic analysis and strategic review in order to provide advise to the Board and Senior Management of Woolworths to obtain a higher achievement in 2012. In the first part‚ the report demonstrates analyzing the business environment by SWOT analysis‚ key capabilities‚ major stakeholder interests and identification
Premium Customer service Brand Strategic management
my own‚ such as browsing the internet for secondary data such as articles about fruit and vegetable consumption and levels of health awareness. I would also gather exploratory research by visiting the fruit and vegetable section of a few of the Woolworths branches to notice what fruit and vegetables were the most empty‚ and therefore had been purchased the most. While I was in the store I would also conduct some primary research by method of observation‚ whereby I would observe consumers reactions
Premium Vegetable Tomato Research
es NOKIA WEAKNESS The state or quality of being weak is the definition of weakness and therefore any organization‚ company and even people do have weakness. Therefore Nokia as a company does have it own weakness and the weaknesses are as follows. - Nokia fired a number of R&D employees in order to cut costs as of just weeks ago (Pepin G. 2009). As of that it will probably have effect on short run margin or long run margin. - Some of the products are not user friendly; if the customers face
Premium 1916 1920 1921
Carbon Footprint: Carbon footprint means the total emitted greenhouse gas specially carbon by any organisation‚ event product or person. Woolworths is one of the largest company of Australia and despite this company trying to reduce their carbon production but still it producing heaps carbon.. (http://www.carbonfootprint.com/carbonfootprint.html) Measurement process: Using trees to offset carbon (tree planting) Why company should measure carbon footprint: * Demonstrate companies environmental
Premium Carbon dioxide Greenhouse gas
Assignment 1 – Individual Case Study (Woolworths) Introduction Woolworths is one of the top 25 food retailers in the world holding approximately 31% of the food retail sector in Australia‚ with approximately 3100 suppliers providing some 3162 stores across Australia and New Zealand and employing over 191‚000 people. Woolworths is constantly changing to meet consumer demands. Since opening it’s first store in 1924‚ with a nominal capital of 25‚000 shares only 15‚000 of those shares were available
Premium Competitor analysis Supermarket Customer
Strengths and weaknesses run through every single person that has ever existed. Everyone can be defined through some sort of strength or weakness. In most cases people have to truly be in tune with and balance both of these traits because some people’s greatest weaknesses can be turned into their greatest strengths. Personally when looking introspectively I can see that there are many weaknesses and strengths in my life. To change them and though the quest begins by first realizing what they are
Premium Leadership Skill Communication