Case Study #1 – Cola Wars Continue: Coke vs. Pepsi in the 1990s Cameron V. Collins MGT – 490 June 10th‚ 2011 Case Study #1 – Cola Wars Continue: Coke vs. Pepsi in the 1990s Introduction When it comes to soft drinks there are two top soft drink brands that come to mind‚ Coke and Pepsi. These two brands were invented in the 1800s and produced tasteful drinks that could be acquired at the nearest drinking fountain. The first drink produced by both companies‚ Coca-Cola by Coke and Pepsi-Cola
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Cola Wars Continue: Coke and Pepsi in 2010 The software drink industry has been very profitable historically because the manufacturing process requires low cost of overhead. Although this is not the case for bottlers‚ the high volume and demand for CSD allow for the market to be very attractive to incumbents. Since the 1970s‚ the CSD industry has been enjoying an average growth every year of 3% for the last 30 year. Even at the lowest point in 2009‚ CSD sales compose of 87% of all beverage sales
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McKinsey 7S Model This model was developed in the 1980’s by Robert Waterman‚ Tom Peters and Julien Philips whilst working for McKinsey and originally presented in their article " Structure is not Organisation". To quote them: "Intellectually all managers and consultants know that much more goes on in the process of organizing than the charts‚ boxes‚ dotted lines‚ position descriptions‚ and matrices can possibly depict. But all too often we behave as though we didn’t know it - if we want change
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INTRODUCTION Coca-Cola‚ the product that has given the world its best known taste was born in Atlanta‚ Georgia on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. They have a strong management and marketing team‚ and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke‚ Sprite‚ Fanta‚ Vitamin Water
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------------------------------------------------- Case Study Review on McKinsey & Company: Managing Knowledge and Learning. Harvard Business School. Article 9-396-357. Rev. January 4‚ 2000 ------------------------------------------------- Knowledge is fundamentally a cognitive phenomenon (Geisler‚ 2007.p. 467) which is embedded in the intellectual capital: the human and structural capital (Bercerra-Fernandez‚ Gonzales and Rajiv Sabherwal‚ 2002‚ p.3) of organizations. The acquisition or to be
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A New Focus for McKinsey Rajat Gupta‚ a 20-year veteran committed to decide to put emphasis on knowledge development‚ launched a four-pronged attack to help McKinsey to build up their long tern capital. First‚ he capitalized the firm’s long tern investment by creating come new channels and forums for knowledge development and organizational learning. Second‚ he created a Practice Olympic to encourage regional offices to extend ideas that grew out of client engagement. Third‚ he assigned senior
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COMPANY OVERVIEW Coca-Cola‚ the world’s largest producer and marketer of nonalcoholic beverages claims a 10% market share worldwide selling about 500 million servings annually. On a worldwide scale‚ Coca-Cola divides and segments their operations into 5 different segments: • North America • Africa • Asia • Europe‚ Eurasia‚ and Middle East • Latin America As each segment is different‚ but equally important to their success‚ Coca-Cola’s largest driver comes from the Europe‚ Eurasia‚ and Middle
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Cola Wars Continue: Coke vs. Pepsi in the 1990s Case Study By Shamika Shoulders CSUDH -Management 490 May 26‚ 2013 SWAT Analysis Company: PEPSI Strengths • The Brand Name • They appealed to the youth "Pepsi Generation" to help build it consumer base and increase its market share. The youth is a large majority of the population. • Core Strong Competencies in managing the capital-intensive bottling business. Weaknesses • Location- little efforts in the international market.
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Star Wars and The Matrix There holds in heaven‚ if there is a heaven‚ a cabinet so sublime‚ so extravagantly constructed as to hold the two classics: Star Wars and The Matrix. Star Wars was the original space-western journey of the seventies – The Matrix is the Star Wars of the noughties. Luke Skywalker was the well-built‚ blonde haired‚ blue eyed stereotypical American farmer of the time of Star Wars’ production. Today‚ western civilisation considers Neo an idol for modern boys. Neo is the
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Five-Step Approach to Unstructured Problems 1. Succinct Statement of the Financial Reporting Issue(s) When has a company completed its side of an arrangement‚ allowing it to record a sale and related loss contingencies (recall product costs)‚ while still conforming to GAAP? 2. Brief Summary of the Economic Purpose of the Transaction To better match revenues and expenses‚ Frequent Fixer has proposed recognizing all of its recall product costs at the time of sale to match its competitors
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